Digital Marketing Executive

at  JC International

JOB DESCRIPTION/REQUIREMENTS

Job description
The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. Also the candidate will launch advertisements and create content to increase brand awareness. In addition, the candidate will have previous marketing experience and be able to monitor the company’s social media presence.
Digital Marketer Role

He / She will be responsible for overseeing the planning and execution of the digital marketing strategy for JC International Training Services covering e-commerce, brand portal websites, digital communications including email, affiliate marketing, and translation of marketing campaigns into digital marketing campaigns, analytics, and system integrations. Develop and manage digital marketing campaigns

• Oversee a social media strategy and review all content for errors to ensure compliance with the company’s policy and international standards.
• Manage and maintain the company website
• Write and optimize content for the website and social networking accounts such as LinkedIn, Facebook, and Twitter
• Track and analyses website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving the conversion rate
• Continually work on the Search Engine Optimization of the website
• Fix any errors or bugs in online content
• Edit and post videos, podcasts, and audio content on social media platforms/channel
• Schedule E-mail Marketing as needed
• Create online banner adverts and oversee pay-per-click ad management
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

Qualifications
Bachelor’s degree / HND in Related related field
Excellent understanding of digital marketing concepts
Experience with business-to-customer social media and content generation

Strong creative and analytical skills

• Strong administrative skills

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• Oversee a social media strategy and review all content for errors to ensure compliance with the company’s policy and international standards.
• Manage and maintain the company website
• Write and optimize content for the website and social networking accounts such as LinkedIn, Facebook, and Twitter
• Track and analyses website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving the conversion rate
• Continually work on the Search Engine Optimization of the website
• Fix any errors or bugs in online content
• Edit and post videos, podcasts, and audio content on social media platforms/channel
• Schedule E-mail Marketing as needed
• Create online banner adverts and oversee pay-per-click ad management
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketin