Digital Marketing Executive

at  Learnosity

At Learnosity we believe education and learning opportunities should be equitable, inclusive and accessible to all. Our mission is to advance education and learning worldwide with best-in-class technology. We are geeks at heart, we love what we do and we’re looking for passionate and talented people to join our growing team.
We are going through an exciting period of growth, and have been recently named as one of the leading European companies on TIME Magazine’s list of World’s Top Edtech Companies in 2024. We are searching for a Digital Marketing (and Events) Executive to join our team.
This is a full-time role where you’ll be working with a diverse team based in Dublin, London, US, and Sydney. You’ll be working closely with brand and product teams.

EXPERIENCE AND SKILLS:

• 2+ years experience with marketing automation and customer segmentation e.g. Hubspot
• Understanding of email deliverability and reputation management
• Experience with CMS platforms e.g. Wordpress
• Positive attitude with ability to follow and improve processes

The role is focused on supporting Learnosity’s demand generation team. It is best suited to someone who is process-driven, numerate, and keen to develop their skills and knowledge of marketing technology. You will:

• Handle CRM administrative functions including user account maintenance, email templates, testing, reporting, and other routine tasks.
• Implement good data hygiene habits across the CRM
• Ensure data captured is accurate and complete
• Proactive removal of records
• Maintain opt-in and data protection practices
• Fix sync errors
• Adjust field values
• Support the execution of email marketing campaigns
• Proactively segment and manage our marketing lists to efficiently execute email campaigns
• Support accurate targeting and personalisation of emails
• Ensure naming conventions are being followed consistently
• Prepare and test email marketing campaigns
• Report on email marketing results and make recommendations for optimization
• Support with website maintenance tasks, e.g. fixing broken links, downloading performance reports, updating and adding content.
• Maintain our social media calendar including scheduling, posting and reporting on results.