Digital Marketing Executive

at  LELUXE PERFUMES

JOB DESCRIPTION:

As a Digital Marketing Executive, you will play a crucial role in planning, executing, and optimizing digital marketing strategies across various platforms to increase brand awareness, drive traffic, and generate leads. You will collaborate with other teams, including content, design, and sales, to create and implement effective campaigns that deliver measurable results.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• Proven experience (2+ years) in digital marketing, with a strong understanding of SEO, SEM, social media platforms, and content marketing.
• Proficiency in Google Analytics, Google Ads, and other digital marketing tools.
• Strong analytical skills with the ability to analyze data and translate insights into actionable strategies.
• Excellent communication, writing, and organizational skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Creative mindset with a passion for digital marketing and staying ahead of industry trends.

• Develop, implement, and manage digital marketing campaigns across multiple channels including SEO, SEM, email marketing, social media, and display advertising.
• Monitor and analyze the performance of digital marketing campaigns using analytics tools and adjust strategies to optimize results.
• Manage and update the company’s website and social media profiles to ensure content is fresh, engaging, and aligned with marketing objectives.
• Coordinate with external vendors, agencies, and partners to ensure campaigns are executed successfully.
• Conduct market research and competitor analysis to identify trends, opportunities, and best practices.
• Create compelling content for digital marketing efforts, including blog posts, email newsletters, social media updates, and ad copy.
• Stay up to date with the latest trends and technologies in digital marketing.