Digital Marketing Executive

at  Midwich Ltd

ABOUT US

Midwich is a forward-thinking AIM listed organisation, whose international growth projection is both exciting and demanding. Our partners are world leading brands including Samsung, LG, Canon and Panasonic to name a few and they demand effective marketing that delivers results through sales.
Part of Midwich’s future strategy is to continue its successful buy and grow activities, which have traditionally been led by the Group Managing Director.
As one of the leading AV/IT distribution Companies in the UK, we offer a range of exciting career paths in Sales, Business Management, Finance, Marketing and Logistics to name but a few.

ABOUT THE ROLE

We are seeking a driven and digitally savvy individual to join our dynamic digital marketing team. In this fast-paced, hybrid-cultured tech distribution company, you’ll have the opportunity to grow, innovate and make a real impact. As a Digital Marketing Executive, you’ll play a pivotal role in managing and executing marketing campaigns for 50+ vendors, while also elevating Midwich’s and our partners’ social presence across digital platforms. Your responsibilities will include crafting targeted strategies across email marketing, organic social media, PPC, SEO and keyword research. You’ll also be instrumental in measuring and reporting ROI, analysing campaign performance and sharing valuable insights with our content team to continuously optimise results.

WHAT YOU WILL BE DOING IN THIS ROLE

• Collaborate with the Digital Marketing Executive and Content Manager to develop and execute a comprehensive digital marketing strategy, providing data-driven insights to the content team and client services, optimising ad targeting and enhancing email marketing performance.
• Work closely with client services to guide and influence brand activities, ensuring smart budget allocation and maximising ROI across campaigns.
• Assist with the analytics and reporting for digital campaigns, delivering actionable insights that drive performance improvements.
• Execute targeted email campaigns and customer outreach through PPC and sponsored ads on LinkedIn, boosting brand awareness and driving sales.
• Create compelling social media copy and strengthen brand presence by attending live events, leveraging trending topics and engaging with online communities.
• Provide the content team with templates, keyword research and optimisation guidelines to improve landing pages and digital content performance.

WHAT YOU WILL BRING TO THE ROLE

• Awareness of digital marketing best practices and strategies.
• A creative approach to social media marketing, positioning Midwich as industry thought leaders while highlighting our unique company culture.
• Proven ability to interpret ROI data and analyse marketing campaign performance for continuous optimisation.
• Working knowledge of GA4 is preferable.
• Exceptional organisational skills with the ability to manage multiple projects efficiently.
• A passion for continuous learning, staying up-to-date with the latest digital marketing trends and innovations.