Digital Marketing Executive

at  Modulek

ABOUT US

We are Modulek, a leading provider of modular buildings. Serving a broad client base, including the education, sports and leisure, health and MOD sectors, we offer a truly permanent, cost-effective and fast alternative to traditional construction.
Using our industry-leading expertise, built up over the last 25 years, we offer buildings to suit almost any layout and design and ensure projects are delivered on time, within budget and to our clients’ requirements.
We are seeking a digital lead generation executive to increase our online presence and drive traffic to our website.
If you have a passion for marketing, possess great communication and analytical skills, and thrive in a fast-paced environment, you’ll be a perfect match for our team.

SKILLS, KNOWLEDGE AND EXPERIENCE

• Proficient in marketing automation tools within HubSpot.
• A marketing qualification and 3+ years of B2B digital marketing experience
• Knowledge of Word Press
• Strong knowledge of digital marketing, including SEO, PPC, Google Ads
• Experience with web analytics.
• Excellent communication, presentation and interpersonal skills.

THE ROLE

• Create and implement digital marketing strategies by utilising different digital mediums to meet KPIs.
• Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.
• Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.

GENERAL TASKS

• Develop and execute email marketing campaigns.
• Create social media campaigns, including content creation, publishing, and analysis.
• Work with our PPC agency to ensure that our Google paid for ads are accurate, using the correct keywords, within budget and delivering against performance KPIs.
• Conduct new keyword research and on-page optimisation to increase website rankings and drive organic traffic.
• Add content / pages to our website.
• Measure our digital performance against our competitors.
• Prepare and present monthly /quarterly reports to the Marketing Manager.