Digital Marketing Executive

at  Wickes

We’re looking for a Digital Marketing Executive to join us in a newly created role to support our Digital Marketing team in growing traffic to Wickes, from Paid Search, Affiliates, and other new or existing paid channels.

You’ll look after the day to day management of both the Retail and Design & Installation Paid Search propositions alongside our agency, ensuring the channel is always set up correctly, optimising towards traffic, revenue & leads
You’ll also undertake the day to day management of the Affiliates channel, ensuring the channel is always set up correctly, optimising towards driving high quality traffic and revenue
You’ll be the main stakeholder for Digital Marketing at internal campaign meetings, ensuring all channels are represented appropriately with all relevant documentation updated accordingly
Working closely with the Store Transformation project team to ensure all local activity is being supported across Search (both Paid & Organic)
Be responsible for signing off all ad copy, ad extensions and channel assets for both channels
Working cross functionally with the Trading team & agency on a weekly basis to ensure we are supporting each trading event
Creating test and learn roadmaps with the agency to understand the incremental performance impact for each channel
Weekly trading report representative to share channel performance and trends