Digital Marketing Executive

at  Wurth Ireland

JOIN OUR WURTH COMMUNITY!

The Wurth Group is a leading provider of industrial consumable products, with over 400 companies and a global workforce of 83,000 people. Our commitment to high-quality products, innovation and excellent customer service has earned us an enviable reputation and continued growth.
Wurth Ireland has been active for over 40 years from our head office on the Ballysimon Road, Limerick city. Our growth throughout the nineties and into the new millennium, coupled with our record-breaking sales in 2022 has made Wurth Ireland a top 1000 company in the country and market leader in its field. Offering a range of over 8,000 industrial products direct from the logistics centre in Limerick coupled and a further 120,000 articles through direct shipment from Germany, we are not only ready to supply and service our customers today, but for the future. In line with our Omni-Channel Strategy our company expansion has led to the opening of 21 Trade Outlets throughout Ireland with further expansion planned over the next 3 years. Our E-Business continues to expand, incorporating vending technology, scanners, on-line sales and selling, coupled with social and video marketing.
Our strength is our Direct Sales Force of which we have the largest in Ireland with over 100 directly employed Sales Representatives on the road selling, servicing, and supporting our growing customer base. Our main industry sectors are: Automotive Aftermarket, Engineering & MRO, Construction, Renewables as well as Kitchens, Bedrooms & Bathrooms. Within our company’s headquarters in Limerick, you will find over 70 support staff working across a variety of functions including Sales, Marketing, Finance, Customer Services, Purchasing, Human Resources and Logistics. We are now expanding our internal functions across several areas including in the area of eBusiness. We are now looking to hire a Digital Marketing Executive.

QUALIFICATIONS:

• Digital Marketing qualification.
• Minimum 6 months experience hands-on experience with email automation software, HTML, and content management systems.
• Basic design and video editing experience is a distinct advantage.
• Excellent written communication and copywriting skills with a keen eye for detail are essential.
• Strong organisational skills and the ability to work to tight deadlines in a fast-paced environment are a must.
  Location: Head Office Limerick, Ballysimon Road Limerick
  Should you wish to apply for this position please email your CV along with a cover letter expressing your interest in the position and your motivation for applying to HR@wuerth.ie.

• Set up, implement, and report on social media and email marketing campaigns, including planning, targeting, content creation, execution, testing, optimisation and reporting.
• Coordinate inter-departmental campaign activities to ensure a consistent brand experience.
• Develop strategies for social media and email to target the right message to the right customer.
• Stay updated with best practices, strategies, and regulations for both social media and email marketing.
• Manage social media communities and resolve customer queries in a timely manner in line with company policy.
• Assist with content shoots and ensure brand message consistency.
• Create segmentation criteria for mailing data and automate customer contacts.
• Collaborate with the data team to utilise customer data effectively.
• Perform A/B and multivariate tests to optimise campaign performance.