Digital Marketing Lead

at  Box Leisure Recruitment

BOX TRAVEL RECRUITMENT “THE CUTTING EDGE OF TRAVEL CAREERS”

Job Title: Digital Marketing Lead
Location: Rotherham
Salary: £40K -£45K
Hours: Monday to Friday 9am to 5pm
Duration: Permanent

KEY SKILLS/EXPERIENCE:

• Knowledge of email marketing and comms strategies.
• Experience with digital campaign tracking and reporting.
• Experience of paid search and social media campaigns.
• Experience utilising a variety of digital channels to maximise customer acquisition.
• Knowledge and experience with online marketing tools and best practices.
• Scientific use of data and analytics to identify any optimisation
• Strong time management skills.
• Good verbal communication skills – the ability to articulate ideas clearly and liaise with other members of the team.
• Ability to work to demanding schedules and deliver tight turnarounds.
• Ability and experience to handle multiple tasks under pressure.
• Excellent knowledge of Google Ads, Meta Ads (Business Manager Suite) and Google Analytics.
  If you feel this is the role for you and you have what it takes apply today, this could be a very exciting step in elevating your career. Speak to Julie at Box Travel julie@boxtrasvelrecruitment.co.u

OVERVIEW OF THE ROLE

We have a exciting opportunity for a highly motivated individual with a can-do attitude to join our clients marketing team.
With strong analytical skills and a background in a digital marketing environment, you will be responsible for implementing the overall strategy of our digital marketing activity for our clients Blue chip company.
You will be able to hit the ground running. Ability to communicate effectively is a must.

RESPONSIBILITIES:

Reporting to and working with our clients Marketing Manager and the wider team in the development and implementation of all digital marketing for our Group brands.

• Project manage delivery of digital campaigns.
• Liaise with our partner on our SEO, PPC, Paid Display and Paid Social strategy.
• Plan and implement the overall digital marketing strategy.
• Oversee all digital marketing channels.
• Oversee and develop email marketing campaigns.
• Oversee customer segmentation implementation.
• Manage and improve online content, considering SEO and Google Analytics.
• Support on optimisation of the websites for organic search engine positioning.
• Oversee reporting of all digital marketing campaigns.
• Measure and report on digital campaign performance ensuring we are delivering against objectives.
• Monitor competition and provide suggestions for improvement.
• With support of the wider marketing team, establish compelling creative and develop plans to scale performance (e.g. dynamic creative) in addition to supporting customer brand metrics.