DIGITAL MARKETING LEAD

at  DiGiCo

JOB SUMMARY

DiGiCo are looking for an experience Digital Marketeer to drive the planning, execution and monitoring of our online marketing efforts through various platforms, including our own website, direct email and social media.
The ideal candidate will have a passion for all things digital marketing, with a specific focus on online advertising and SEO, analysis and data reporting, and driving revenue. You will have the latest digital knowledge with proven commercial experience of developing new digital business channels, plus hands-on experience of running an eCommerce site with a product mix of hardware and software.

QUALIFICATIONS

Educated to a degree level or equivalent level of experience
Essential

EXPERIENCE

Minimum 8 years’ experience as a digital marketing lead in a fast-moving technology and eCommerce, ideally within professional audio, AV media or technology retail
Excellent understanding of digital marketing concepts and best practices
Experience with B2C & B2B social media, email campaigns, AdWords (inc, Retargeting) and YouTube advertising
Experience of implementing integrated digital campaigns utilising multiple platforms and tools including database management, CMS and electronic mailer platform experience
Relevant reporting of metrics as part of campaign analysis and development
Experience of using professional image editing and design software
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Skills and experience in creative content writing
Proven ability to plan and oversee projects
Solid understanding of GDPR and its implications
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Collaborative team working with good interpersonal skills
Ability to work on own initiative and to deadlines
Attention to detail
Enthusiastic and upbeat
Creative and driven to keep on top of the latest developments in digital
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KEY DUTIES

Assist in the creation and execution of digital strategies for the brand and individual product lines
Plan and monitor the ongoing company presence on social media – including specific product awareness and traffic driving campaigns
Launch online adverts through Google AdWords, Youtube, Facebook etc. to increase product awareness
Set-up automated marketing email campaigns to drive the customer journey from awareness to purchase
Ensure our customer databases are well maintained and users are appropriately segmented and tagged for marketing purposes
Provide creative ideas for content marketing and update website as required
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of analytics tools