Digital Marketing Manager (12-month FTC)

at  Financial Times

ABOUT US

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.
At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.
In our welcoming, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.

EXPERIENCE AND SKILLS

• Outstanding communicator with the ability to influence and encourage your team
• Proven strategic thinker comfortable with change and finding opportunities
• Expertise in data-driven performance analysis with an analytical approach
• Excellent creative judgement and copywriting skills
• Effective collaborator with hands-on experience in paid social media (Meta, X, Youtube, LinkedIn) and web analytics platforms (Google Analytics)
• A minimum of three years experience working in a Digital Marketing role.
• Experience with planning and running larger-scale digital marketing campaigns across multiple markets is a must.
• Proficiency in data analysis, using tools like Google Analytics and advertising platforms’ analytics dashboards with the ability to translate data into actionable insights
• Communication skills to effectively convey campaign performance and recommendations to both technical and non-technical stakeholders.
• Flexible and hard working – with the ability to manage multiple projects at the same time and work to deadlines (with support from the team)
• Google Analytics (in particular GA4) experience is desirable.
• Experience with Excel: Pivot tables, Vlookups etc is desirable
• You will be motivated, proactive, and hard-working
• Strong commercial and creative awareness of new products, technologies, and trends in the digital environment.
• Calmness under pressure and ability to achieve tight deadlines.
• Expert organizational skills, great attention to detail
• Able to work within a fast-paced/dynamic environment, where multi-tasking will be expected of you
• Ability to establish and maintain effective relationships both internally and externally

THE ROLE

As the Digital Marketing Manager, you will play a key role in our Performance Marketing team. You will develop digital marketing strategies and promotions for high-profile commercial content campaigns in the EMEA region for both FT editorial and our advertising partner’s content.
As a member of the Performance Marketing team in the Commercial ads department, you will be responsible for the planning and activation of high-profile commercial content marketing campaigns
You will be hands-on with the activation and optimisation of the campaigns across Facebook, Instagram, X, YouTube and LinkedIn.
The Digital Marketing Manager is responsible for owning the day-to-day planning, delivery, optimisation and analysis of Partner Content campaigns. This will be across various online platforms in a variety of business sectors. The role requires the ability to handle several projects at any one time, as well as being able to respond quickly to client and team requests. The Digital Marketing Manager will develop a clear understanding of the campaign objectives and provide support to the wider marketing team with a proactive attitude.
This role is a 12-month parental cover contract starting in April 2024.

MAIN DUTIES AND RESPONSIBILITIES

Your responsibilities will include:

• Plan and execute FT Partner Content campaigns including but not limited to; campaign strategy, setup and management, audience definition, bid management, data analysis and reporting.
• Leverage data and analytics to optimise campaign performance, manage budgets and timelines, monitor and report on campaign performance
• Collaborate with the wider Performance Marketing team to understand client objectives and target audience to develop effective paid media strategies.
• Day to day management of digital marketing campaigns, using key media channels including Google Ad Manager, Google Analytics, LinkedIn, YouTube, Facebook, Twitter and Instagram.
• Working with the Global Performance Marketing team to deliver against the wider commercial department strategy, setting goals aligned to the overall department objectives, and set out an actionable plan
• Implement new processes which achieve optimum efficiency and delivery in all campaigns.
• Nurture and refine current processes and workflows between all internal stakeholders, championing best practise to deliver first class results.
• Collaborate with the Campaign management and data teams to understand how digital marketing activity contributes to multi-channel campaign success
• Ensure key insights and trends are shared with the sales team on a regular basis, joining sector hub meetings to highlight initiatives the team are working on and how projects are performing.
• Work closely with the project management team to ensure the smooth delivery of campaigns and ensure the highest levels of client services.