Digital Marketing Manager

at  3dprintcom

Alexander Daniels Global are working with an innovative software company who have developed a unique solution to simplify data preparation. Supporting a range of different vertical markets, our clients’ solution is used by a range of customers from large enterprise organisations, to small and medium sized businesses and individual designers. Their platform, which can be delivered ‘on-premise’, or delivered through cloud, allows for automated 3D data processing.
They are now looking for a Digital Marketing Manager to join the business with a ‘Growth Hacker’ mindset to help them increase their visitors and subscribers, improve the overall visibility of the product online and establish a community and evangelism around their product.

This is a newly created role and will be responsible for the following:

• Creating and implementing a marketing development plan;
• Developing content for digital marketing campaigns aimed at lead generation;
• Create SEO pages and similar online material to drive traffic, including continuous analysis of keywords, search ranking, etc.;
• Write blog posts, creating content for landing pages, case studies, white papers, presentations, video scripts and web pages;
• Manage social media;
• Oversee marketing automation;
• Engage with media partners;
• Create and send out a regular newsletter.

REQUIREMENTS

In order to be considered for the Digital Marketing Manager position you will be an experienced digital marketer, but importantly you will have a ‘growth hacker’ mindset. You will consider and deploy creative tactics to build engagement and awareness with the clients innovative solution.
You should have a track record of delivering measurable outcomes in performance marketing, including; lead generation, website visits, increased engagement and followers on social media, etc. You will have a background in technical B2B marketing and a passion for innovative software products. Experience or education in Data Science, Engineering, Computer Science, or something similar would be highly advantageous. Equally experience in 3D, VR/AR, XR, Data Processing or eCommerce Tooling, would also be useful.
You will be skilled in SEO page creation, have used Google Analytics, or similar analytics platforms and understand the concept of A/B testing. Furthermore you will be confident creating content, managing social media, developing newsletters and leading webinars.

• Creating and implementing a marketing development plan;
• Developing content for digital marketing campaigns aimed at lead generation;
• Create SEO pages and similar online material to drive traffic, including continuous analysis of keywords, search ranking, etc.;
• Write blog posts, creating content for landing pages, case studies, white papers, presentations, video scripts and web pages;
• Manage social media;
• Oversee marketing automation;
• Engage with media partners;
• Create and send out a regular newsletter