Digital Marketing Manager

at  Active Care Group

COME AND JOIN ONE OF THE UK’S LARGEST INDEPENDENT PROVIDERS IN NEURO AND MENTAL HEALTHCARE. WE PROUDLY EMPLOY OVER 4000+ PEOPLE - NO MATTER WHAT YOUR EXPERIENCE, WE HAVE JOBS FOR EVERYONE.

An opportunity has arisen for a Digital Marketing Manager with 7+ years’ experience in a similar role, with excellent communication and relationship building skills, to join our in-house Marketing team. This role will manage and execute Active Care Group’s digital marketing strategy, reporting into our Director of Marketing. Previous health and social care experience is essential.
We are looking for a creative, proactive individual who is enthusiastic and used to working in a fast-paced deadline driven environment with the ability to work across multiple projects. Someone who thrives on collaboration to achieve the best results, with the determination and know-how and urgency to get things done.
We are looking for someone in the South or London as it’s a hybrid role working one day a week in our London office and regular travel to services / events as required throughout the UK. The role will be starting in January 2025.

KNOWLEDGE, SKILLS AND QUALIFICATIONS:

• 7+ years’ experience as a Digital Marketing Manager with in-depth knowledge of digital marketing channels
• Degree in Marketing or related field
• Health or social care sector experience is essential
• Line management experience

EXPERIENCE:

• Demonstrable experience leading and managing SEO/PPC, email and social media campaigns.
• Highly creative with experience in devising digital campaigns that engage, inform and motivate.
• Solid knowledge of Google Analytics.
• Experience in setting up and optimising Google Adwords campaigns
• Strong analytical and project management skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and reporting.
• Experience with online marketing tools and practices: SEO/PPC, CRM Software, Wordpress, Mailchimp, Salesforce, Hootsuite, HTML and web design.
• Knowledge of Adobe Creative Suite or Canva.
• Strong communication skills.
• Outstanding copywriting and proofreading ability, with fantastic attention to detail.
  We also want to ensure that individuals with disabilities are provided reasonable facilities to participate in job applications or interviews to perform essential job functions. To support this, we are a Disability Confident committed employer.

• Proactively manage and update Active Care Group’s website and oversee other websites across Active Care Group’s portfolio, ensuring content is up to date with ability to proactively suggest and implement improvements where required.
• Maintain and grow our social media presence including identifying, creating and planning suitable content.
• Create successful email marketing campaigns including template design within Salesforce
• Oversee the management and production of video content.
• Schedule and booking of photography including the briefing of relevant team/s.
• Management of external online directories, ensuring content is up to date and regularly updated.
• Creation and management of podcasts and blogs.
• Work with Marketing Executives to optimise our digital marketing presence across our case management / recruitment divisions and teams.
• Measure and report performance of all digital marketing activity and assess against goals (ROI and KPIs).
• Management and reporting of our Google reviews.
• Line management of marketing team member/s.