Digital Marketing Manager

at  Alohi

Alohi SA, headquartered in Geneva, Switzerland, brings together a highly competent team that focuses on merging state-of-the-art technologies with compelling user experience to simplify and enhance life for companies and people worldwide. The company provides Sign.Plus (a legally binding electronic signature), Fax.Plus (online faxing), and Scan.Plus (AI-powered mobile scanner) to over 3,000,000 customers worldwide.
At Alohi, we began our journey with an initial seed investment from Fongit “Fondation Genevoise pour l’Innovation Technologique” which is backed by the state of Geneva. But instead of relying on external funding to fuel our growth, we’ve chosen to bootstrap our way to success. This approach has allowed us to prioritize our customers and build products that truly meet their needs, without being beholden to outside investors. By remaining financially independent, we’ve been able to maintain our autonomy and agility, which have been key factors in our ability to innovate and stay ahead of the curve.
We are looking for an experienced Digital Marketing Manager, responsible for developing, implementing, and managing marketing campaigns that promote our unique offerings, to drive organic traffic and improve the visibility and ranking of our websites and applications. This role requires a blend of technical acumen and creative thinking to effectively market cutting-edge technology solutions.
You will play a key role in optimizing user experience and conversion rates by implementing web development changes using Webflow. To excel in this role, you should have a deep understanding of SEO and ASO principles, keep up with the latest industry trends, and be results-driven.

REQUIREMENTS

• 5+ years of experience in SEO and ASO, preferably in a senior or managerial role
• Bachelor’s degree in marketing or a related field.
• Proven track record of improving organic rankings and driving significant organic traffic growth
• Proficiency in using SEO and ASO tools and platforms
• Experience in email marketing, and social media
• Expert in using Webflow, Google Analytics, Looker Studio
• Tech-oriented, quickly identifying the root cause of issues, suggesting interim workarounds, and always seeking ways to improve our systems
• Proactive and practical approach and the willingness to engage directly in tasks and projects; being hands-on is crucial
• Excellent analytical and problem-solving abilities
• Outstanding overall communication skills, both written and spoken
• Fluency in English (proficient to native)
• Previous experience in a similar digital marketing role

• Creating and implementing a digital marketing strategy to improve search rankings. This involves understanding the business goals, researching keywords, analyzing competitors, and setting clear objectives.
• Ensuring the website is optimized for search engines. This includes improving site structure, enhancing mobile responsiveness, optimizing page load speeds, and ensuring high-quality, keyword-rich content.
• Oversee our social media strategy ensuring engagement and growth across platforms like LinkedIn, Twitter, and Facebook specific to tech audiences.
• Implement and optimize paid advertising campaigns across channels like Google AdWords, LinkedIn Ads, and industry-specific platforms.
• Identifying and targeting specific keywords and phrases relevant to the business’s products or services. This involves analyzing search volume, competition, and relevance.
• Collaborating with content creators to produce high-quality, SEO-friendly content. This includes blog posts, articles, product descriptions, and more
• Lead email marketing initiatives that nurture leads and inform customers of new updates and services.
• Developing a strategy to acquire high-quality backlinks from other websites, which is a critical factor in how search engines rank sites.
• Regularly monitoring and analyzing website traffic and search performance using tools like Google Analytics and Google Search Console. This helps in understanding the effectiveness of SEO strategies and making data-driven decisions.
• Keeping up-to-date with the latest SEO trends and algorithm changes by search engines like Google. This is essential to adapt strategies accordingly.
• Addressing technical aspects such as improving site architecture, ensuring proper indexing, fixing crawl errors, and enhancing user experience.
• Working closely with other teams like marketing, web development, sales, and design to ensure a cohesive approach to SEO.