Digital Marketing Manager

at  Art Science Digital Experience Design

Toronto, ON, Canada -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate20 Jan, 2025USD 75000 Annual21 Oct, 2024N/AMicrosoft Excel,Google Sheets,Google Analytics,Google Tag ManagerNoNo
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Description:

Do you thrive building data-driven digital marketing strategies and presenting them with confidence? Are you a Google Stack expert who sees the bigger picture and understands how local SEO fuels paid search success? If so, we want to hear from you!

WHO WE ARE:

Art & Science is a full-service marketing agency with pillars in strategy, digital marketing, brand & communication and experiential marketing campaigns. With a ten-year, award-winning history working with some of the biggest brands in Canada, we continue to experience growth and success. Art & Science prides themselves on blending creative with technology to produce incredible results for our clients. At Art & Science, we are not only committed to Diversity, Equity, and Inclusion but we walk the talk and have built a strong culture based on those values.
Art & Science is looking for a Digital Marketing Manager to come join our team.

QUALIFICATIONS:

  • At least 5 years of experience in digital marketing management
  • Proven track record of developing and executing successful digital marketing campaigns across multiple channels.
  • Strong Paid search (PPC) best practices, particularly within Google Ads.
  • • We’re particularly interested in someone with a great record of client success managing multiple and/or complex Google Ads accounts for clients (ie. You are an SEM expert but have also used or are familiar with some or all of the following: Performance Max, GDN, YouTube, DV360, Attribution Tracking)
  • Strong knowledge of Google Analytics 4
  • Strong knowledge of Microsoft Excel or Google Sheets
  • Proficient knowledge in Google Tag Manager
  • Proficient knowledge in Meta or other social/display channels

BONUS ‘NICE-TO-HAVE’ QUALIFICATIONS:

  • Experience with programmatic buying or other OOH marketing strategies.
  • A strong understanding of the Canadian digital marketing landscape.
  • Experience working in a fast-paced agency environment.
  • Working knowledge of Supermetrics is ideal but not a requirement

Responsibilities:

  • Work on client accounts; you will be the lead on a number of client accounts where you will be focused on developing and executing digital strategies to improve our client’s results.
  • • You will be responsible for developing and executing digital marketing strategies, leveraging Paid Search, Organic Search (SEO), Display, Social Media Marketing and other relevant channels (depending on client needs).
  • Manage and optimize these campaigns across platforms, ensuring efficient budget allocation and maximizing campaign performance.
  • Collaborate with the SEO team to ensure a cohesive strategy that considers the impact of local SEO on paid search success.
  • You will implement analytics, conversion, pixel, and event tracking tags in Google Tag Manager as needed for Google Ads, GA4, and PPC-related tools and systems.
  • You will guide junior team members to think differently about our accounts and execute with precision by leading through example.
  • Deliver reporting and meaningful Insights; you will be the lead on a number of reporting deliverables for clients.
  • Utilizing your data analysis skills, you will analyze campaign performance data, identify optimization opportunities, and generate actionable insights for clients.
  • Create clear and concise reports communicating campaign performance to clients in a compelling way.
  • Present campaign results and recommendations to clients with confidence and clarity.
  • Collaborate with cross-functional teams (such as Project Managers, Account Managers, Designers, SEOs, Developers) acting as a marketing point person to ensure flawless execution of key programs.


REQUIREMENT SUMMARY

Min:N/AMax:5.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Marketing

Graduate

Proficient

1

Toronto, ON, Canada