Digital Marketing Manager

at  Art Science Digital Experience Design

Do you thrive building data-driven digital marketing strategies and presenting them with confidence? Are you a Google Stack expert who sees the bigger picture and understands how local SEO fuels paid search success? If so, we want to hear from you!

WHO WE ARE:

Art & Science is a full-service marketing agency with pillars in strategy, digital marketing, brand & communication and experiential marketing campaigns. With a ten-year, award-winning history working with some of the biggest brands in Canada, we continue to experience growth and success. Art & Science prides themselves on blending creative with technology to produce incredible results for our clients. At Art & Science, we are not only committed to Diversity, Equity, and Inclusion but we walk the talk and have built a strong culture based on those values.
Art & Science is looking for a Digital Marketing Manager to come join our team.

QUALIFICATIONS:

• At least 5 years of experience in digital marketing management
• Proven track record of developing and executing successful digital marketing campaigns across multiple channels.
• Strong Paid search (PPC) best practices, particularly within Google Ads.
• • We’re particularly interested in someone with a great record of client success managing multiple and/or complex Google Ads accounts for clients (ie. You are an SEM expert but have also used or are familiar with some or all of the following: Performance Max, GDN, YouTube, DV360, Attribution Tracking)
• Strong knowledge of Google Analytics 4
• Strong knowledge of Microsoft Excel or Google Sheets
• Proficient knowledge in Google Tag Manager
• Proficient knowledge in Meta or other social/display channels

BONUS ‘NICE-TO-HAVE’ QUALIFICATIONS:

• Experience with programmatic buying or other OOH marketing strategies.
• A strong understanding of the Canadian digital marketing landscape.
• Experience working in a fast-paced agency environment.
• Working knowledge of Supermetrics is ideal but not a requirement

• Work on client accounts; you will be the lead on a number of client accounts where you will be focused on developing and executing digital strategies to improve our client’s results.
• • You will be responsible for developing and executing digital marketing strategies, leveraging Paid Search, Organic Search (SEO), Display, Social Media Marketing and other relevant channels (depending on client needs).
• Manage and optimize these campaigns across platforms, ensuring efficient budget allocation and maximizing campaign performance.
• Collaborate with the SEO team to ensure a cohesive strategy that considers the impact of local SEO on paid search success.
• You will implement analytics, conversion, pixel, and event tracking tags in Google Tag Manager as needed for Google Ads, GA4, and PPC-related tools and systems.
• You will guide junior team members to think differently about our accounts and execute with precision by leading through example.
• Deliver reporting and meaningful Insights; you will be the lead on a number of reporting deliverables for clients.
• Utilizing your data analysis skills, you will analyze campaign performance data, identify optimization opportunities, and generate actionable insights for clients.
• Create clear and concise reports communicating campaign performance to clients in a compelling way.
• Present campaign results and recommendations to clients with confidence and clarity.
• Collaborate with cross-functional teams (such as Project Managers, Account Managers, Designers, SEOs, Developers) acting as a marketing point person to ensure flawless execution of key programs.