Digital Marketing Manager

at  BeMo Academic Consulting

DIGITAL MARKETING MANAGER - FULL-TIME, REMOTE

An ideal position for someone looking for a long-term role located in Canada!

• Manage and monitor a team of internal team members. Not agencies.
• Manage and monitor flawless set up of paid advertising on Facebook/Instagram, YouTube and Google Search by junior team members.
• Continuously optimize Facebook/Instagram ads, YouTube ads, Google Search ads to hit target KPIs.
• Manage and monitor flawless set up of email promos and email automations by junior team members.
• Plan and create directions for new funnels including direction on copy and creatives for Facebook/Instagram ads, YouTube ads, Search ads and email marketing for execution by junior team members.
• Plan and create directions for obsessive split testing of every part of our funnel such as landing pages, ads, and emails.
• Optimize conversion rates at every part of the funnel using obsessive split testing to hit target KPIs.
• Manage and monitor content team for optimized SEO.
• Create, update and execute required SOPs and automations to streamline our marketing operations and reduce rate of error.Direct creation of analytical reports using advanced excel and spreadsheet skills or similar for real time reporting by junior team members.