Digital Marketing Manager

at  Caesarstone

As the pioneer and innovator of Quartz Surfacing solutions, Caesarstone sparked a revolution in the global market for countertops. As we continue to transform the surface industry through quality, passion and hard work, we are committed to building empowered teams and delivering a second-to-none customer experience.
Caesarstone proudly maintains a leading presence in more than 50 countries, with our global head office in Israel, along with four state-of-the-art manufacturing plants in the USA, Israel, and India. With our North American headquarters in Charlotte, NC, our teams reach across multiple regions across the USA and Canada.
At Caesarstone, we believe our employees are the backbone of our company. We are committed to hiring team members who are creative, innovative, dedicated and disciplined. We are a thriving company with a variety of career opportunities seeking forward-thinking professionals to join our team. We offer exceptional benefits, competitive salaries, and a compassionate and collaborative company culture. Come join our team!
The Caesarstone Managed Program Account Coordinator will oversee a subset of affiliated retail customers and the related fabricators sub-contracted by Caesarstone to provide administrative and customer service support to those retail customers and fabricators. This is a day-to-day hybrid customer service, administrative support and data entry role to ensure smooth sales procedures.

CONSUMER INSIGHTS & CATEGORY KNOWLEDGE

• Extract insights from a wide range of internal and external data to inform business decisions and create opportunities for growth.
• Expert understanding of category including key drivers, overall competitive framework, brand/product landscape.
• Work closely with Analytics & Insights team to develop annual learning plan that provides actionable learning & insights to inform business decisions.

QUALIFICATIONS:

• Bachelor’s degree in Marketing
• 5+ years marketing management experience, preferably within the Luxury or Prestige industry.
• Proven working experience in digital and social media marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Proficiency with Salesforce Marketing Cloud
• Knowledge and experience with CMS tools such as Wordpress
• Strong Capability in Google Analytics (website analysis and reporting)
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture, WebTrends)
• Experience in setting up and optimizing Google AdWords campaigns
• Proven experience using Google Analytics
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Ability to quickly assess and execute the logistical components of bringing a marketing idea to fruition.
• Expertise in social media, online, and video content marketing.
• Expertise in online activities from concept to execution as it relates to website, mobile and tablet from functionality to user experience to customer conversion.
• Ability to extract and present useful information from post-campaign analysis.
• Excellent written and verbal communication skills.
• Strong analytical skills.
• Retail or ecommerce experience helpful.
• Up to 10% travel required.

ROLE OVERVIEW

The Manager of Digital Marketing will be a highly creative expert that will lead digital transformation for Caesarstone, Canada. This position will be responsible for all digital marketing strategy development, planning and operations across Owned and Paid digital channels. This includes development and execution of brand’s social and digital media strategy & campaigns, Marketing Automation and website activities – aligning strategies and KPIs to brand health and business goals. Guiding our consumers and customers through the digital shopping journey, this role will be a critical part of the marketing team – working cross functionally with Brand Marketing, Channel Marketing, Sales Team, IT (local and HQ), CRM Team (local and HQ), HQ Digital Team, Digital Team Agency bring our brand identity and positioning to life across all digital touchpoints. Support data driven B2C and B2B relationship building based on Global best practices to build fundamental capabilities in infrastructure and analytics.