Digital Marketing Manager

at  Cambridge University Press Assessment

ABOUT US

We are Cambridge University Press & Assessment, a world-leading publisher, education, and assessment organisation, and a proud part of the University of Cambridge. Our mission is to improve the lives of millions through education. Within this, our Partnership for Education team is dedicated to transforming education systems across the world by working hand-in-hand with governments and organisations.

WHY JOIN US

Joining us is your opportunity to pursue potential. You’ll belong to a collaborative team that’s exploring new and better ways to serve students, teachers and researchers across the globe – for the benefit of individuals, society and the world. Sharing our mission will inspire your own growth, development and progress, in an environment which embraces difference, change and aspiration.
Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where it’s safe to speak up, and where we learn continuously to improve together. We welcome applications from all candidates, regardless of demographic characteristics (age, disability, educational attainment, ethnicity, gender, marital status, neurodiversity, religion, sex, gender identity and sexual identity), cultural, or social class/background.
We believe better outcomes come through diversity of thought, background and approach. We welcome applications from people from all backgrounds and communities, actively seeking to employ people from a wide range of different communities

THE ROLE

As the Digital Marketing Manager, you will develop and deliver the digital marketing strategy for the Partnership for Education, driving customer engagement and improving our online presence. You’ll work across various digital channels, including websites, social media, SEO, CRM, email marketing, and more, ensuring a seamless and engaging experience for our audiences.

KEY RESPONSIBILITIES

• Strategy Development: Collaborate with the Marketing Director to define and implement digital strategies that enhance brand awareness and client engagement across digital channels.
• Digital Content Management: Oversee website updates, optimise user flows, and create engaging content tailored to diverse audiences.
• Social Media: Develop and deliver social media content and campaigns, including graphics and videos, using tools such as Canva.
• SEO & Analytics: Lead on-page SEO optimisation and liaise with external agencies to enhance search visibility and website performance.
• CRM & Email Marketing: Design automated customer journeys, ensure GDPR compliance, and craft engaging newsletters.
• Campaign Analysis: Track and report on digital marketing performance, identifying opportunities for improvement and optimising campaigns for better results.
• Collaboration: Build effective relationships with internal teams and external agencies, ensuring smooth execution of digital strategies.
• Customer Experience: Support and champion CX initiatives - implementing them across digital channels, driving best practices for a seamless journey, and collaborating on assets that enhance customer interactions.