Digital Marketing Manager

at  Cognizant

AT #COGNIZANT, WE HAVE AN IDEAL OPPORTUNITY FOR YOU TO BE PART OF ONE OF THE LARGEST COMPANIES IN THE DIGITAL INDUSTRY WORLDWIDE. A COMPANY WHERE WE LOOK FOR PEOPLE WHO CONTRIBUTE NEW IDEAS, EXPERIENCING A DYNAMIC AND GROWING ENVIRONMENT. AT COGNIZANT, WE PROMOTE AN INCLUSIVE CULTURE WHERE WE VALUE DIFFERENT PERSPECTIVES.

We are currently looking for an Digital Marketing Manager to work with one our most important client.

KEY RESPONSABILITIES:

• Partner closely with Campaign and Activation Management, Content, Creative, Digital Marketing, Operations, Events, and Partner Marketing to develop integrated engagement strategies and deliver go-to-market programs that drive partner segment growth.
• Ensure accuracy and tracking, measurement, and attribution of integrated engagement campaigns across awareness, nurture, and deal acceleration stages.
• Content strategy, planning, creation and execution : Writing and end-to-end managing of email templates, newsletters, social posts, and other assets to support partner nurture, GTM activation campaigns and other activities | Collaborate with stakeholders and foster positive and productive environment to understand business objectives and develop a comprehensive, consistent content marketing strategy | Ensure content is well-researched, accurate, and optimized (SEO, keywords, style, etc) for the project’s business purpose and in accordance with corporate brand guidelines | Continuously evaluate content effectiveness and make data-driven improvements to the content strategy
• Produce insights to drive digital engagement strategy that support a partner growth strategy and regional partner contribution key objectives.
• Build testing and experimentation plans and establish requirements documentation, including flows, segmentation, and reporting. Analyze results and provide recommendations for ongoing optimization.

NECESSARY SKILLS AND EXPERIENCE REQUIRED:

• Degree in Marketing, Communications or related fields.
• 5 to 7 years experience in similar roles.
• Advance proficiency in English is a MUST.
• Marketing automation
• Salesforce campaigns
• Salesloft or other business development tools
• Segmentation
• Data analysis for audience profiling and targeting
• Content creation and optimization

As a Digital Partner Marketing Manager, you will design and execute email campaigns with insights to drive partner growth and leverage the full breadth of Google Cloud solutions and learning services to drive impact at scale across your portfolio.