Digital Marketing Manager

at  CW Sellors Fine Jewellery Ltd

Position: Digital Marketing Manager
Department: Marketing
Location: Ashbourne (regular commute to Ashbourne DE6 1EA and local satellite office)
Salary: Up to £40,000 per year – Full time (Monday to Friday 8.30am-5.30pm)
We’re seeking an experienced Digital Marketing Manager to optimise our digital channels, engage customers, and drive business growth. If you’re passionate about creating impactful campaigns, managing digital strategies, and delivering exceptional customer experiences, we want to hear from you!
Established in 1979, C W Sellors are widely recognised as one of the UK’s leading fine jewellery retailers and manufacturers, employing over 120 team members throughout an award-winning company of established retail boutiques, workshops and websites. Working with some of today’s most prestigious brands plus our own exclusive jewellery designs.

EXPERIENCE & SKILLS

• Proven experience in B2C digital marketing and e-commerce at a senior level.
• Strong knowledge of platforms like Shopify, Google Analytics, Mailchimp, and Photoshop.
• Expertise in website optimisation, SEO, and PPC management.
• Excellent interpersonal and communication skills.
• Hands-on approach with exceptional attention to detail.

MINDSET & ABILITIES

• Data-driven decision-making with a knack for interpreting trends and insights.
• Strong design and copywriting skills.
• Proactive, results-driven, and highly organised.
• Passion for continuous improvement and technical systems.

• Digital Marketing & Growth: Lead email marketing campaigns, drive sales through e-shots, and manage SEO strategies with third-party suppliers.
• Campaign Planning: Create and execute plans to increase sales, traffic, and brand awareness across digital channels.
• Customer Experience: Ensure an exceptional online experience, aligning digital efforts with inventory and retail operations.
• Affiliate & Social Media: Manage affiliate networks, optimise website content, and oversee social media engagement.
• Data & Reporting: Analyse trends, track campaign performance, and provide actionable insights.
• Team Leadership: Lead and develop a high-performing team to achieve business objectives.
• Collaboration: Work with internal teams, suppliers, and brand partners to align strategies and deliver results.