Digital Marketing Manager

at  Digital Waffle

JOB DESCRIPTION

An expanding homeware distributor are looking for an Digital Marketing Manager to take ownership of SEO strategy as well as execution and managing profitable PPC strategy with our external development agency. You will be responsible for ensuring that all customers receive the best experience on their website whilst it captures new market shares on profitable margins.
Salary: 45K- 50K
Job Location: Birmingham (Hybrid)
Hybrid Policy: 3 days on site

REQUIREMENTS-

• Background in an Ecommerce position, managing and leading teams with knowledge of Ecommerce strategy and tactics.
• Previous experience with P&L
• Experience with managing PPC across Bing, Google and Facebook.
• Experience executing SEO best practice.
• Magneto proficiency is a must.
• Problem solving and lateral thinking.
• Up to date with Ecommerce trends and market developments.
  If this role sounds like it might be for you, please apply below

• Own the Eccomerce strategy and explore areas for growth across various channels.
• Manage the Ecommerce / Digital marketing team.
• Creating a roadmap for optimisation for the customer journey, identifying barriers and monitor Ecommerce trends.
• Analyse and report website metrics, customer engagement and conversion on site.
• Drive the Ecommerce channel to achieve yearly targets and KPI’s
• Improve the Ecommerce channels P&L
• Work with third party suppliers to implement enhancements to the website, such as referral programmes, email solutions and content management.
• Work closely with buying and merchandising to ensure products go live on time for product launches.