Digital Marketing Manager

at  epassi

Are you interested in tech? Then you should continue reading. Epassi is growing and we are looking for a Fixed-term Digital Marketing Manager position for period of 1 year, with a great opportunity of extending to a permanent position, to Stockholm, Sweden (Hybrid)
Epassi’s purpose is to boost everyday well-being. We are the market leader in mobile payments for employee benefits in Northern Europe – our solution combines all the benefits into one mobile app. Epassi’s team is made of highly skilled people from top notch business developers, designers and software engineers to passionate sales, marketing and customer support professionals. Epassi is awarded by the Financial Times as one of the fastest growing companies in Europe.
About the job
Are you a digital marketing expert ready to make a real impact in a company that’s transforming the future of employee benefits? At Epassi, we’re revolutionizing how people pay for health care, meals and exercise through our innovative mobile technology. Join us and play a pivotal role in our mission to improve the wellbeing of millions of employees around the world!
We are looking for a dynamic and results-driven Digital Marketing Manager to join our team. In this role, you will be responsible for developing and implementing strategies that drive online engagement, enhance brand awareness, and generate leads. You will play a key role in shaping our digital presence in Sweden and driving our marketing initiatives to the next level. You will be a part of an international marketing community together with colleagues from all around Europe.
This position is a 1-year parental leave replacement with a high opportunity of extending to a permanent position after the fixed term.
Key Responsibilities
Manage and optimize the company website, ensuring it is up-to-date, user-friendly, and SEO-optimized.
Develop and execute effective SEO strategies to increase organic traffic and improve search engine rankings.
Plan, implement, and monitor paid search campaigns, including Google Ads, to maximize ROI and achieve KPIs.
Leverage HubSpot for marketing automation, lead nurturing, and CRM management.
Develop and manage content creation strategies, ensuring alignment with brand voice and objectives.
Conduct keyword research and competitive analysis to identify opportunities and inform content strategy.
Analyze and report on the performance of web and digital marketing campaigns, providing actionable insights and recommendations.
Collaborate with cross-functional teams to create and manage impactful digital content for various platforms.
Stay ahead of the latest trends and best practices in digital marketing, SEO, SEM, and related tools and technologies

REQUIREMENTS:

Bachelor’s degree in Marketing, Communications, or a related field or equivalent.
Proven experience of at least 3 years in Digital Marketing or similar role.
In-depth knowledge of SEO, SEM, Google Ads, and web analytics tools.
Experience with HubSpot or similar marketing automation platforms.
Strong analytical skills and data-driven decision-making.
Excellent written and verbal communication skills in Swedish and English.
Ability to manage multiple projects simultaneously and meet deadlines.
Creative mindset with the ability to innovate and think outside the box.
Why you should join us
We are a fast-growing tech company with a strong financial position, we offer a chance to impact and grow together with us.
We are looking for motivated individuals who get a kick out of the growth journey. Joining us means being part of a community of driven, brave, entrepreneurial and humble Epassians from around the world, and a company that is continually evolving.
Guided by a clear purpose, you get to work in a job that truly matters as we exist to boost everyday wellbeing. This empowers us to create a real, positive impact on the lives of individuals and on society.
Our culture is open and inclusive with low hierarchy. The bonds we have with one another are grounded in camaraderie and respect, with shared triumphs and trials along the way. Come as you are, and we will bring out the best in you and help you move forward.
Central to that evolution is the solidifying of our position as the number one player in Europe’s employee benefit market. If you are someone who believes in turning challenges into strengths that fuel progress, we invite you to join our winning team. At Epassi, you can shape the next wave of success.
We offer a great benefit package such as lunch and wellbeing benefit, privatehealth care, snacks & refreshments at the office.
The position will be filled immediately when a suitable person is found, so don’t hesitate to apply as soon as possible.
The position is based in Stockholm with a hybrid working model. Please include your salary request in the application. Hiring manager is Niloofar Niknam at Epassi Sweden. If you require more information about this position, please contact niloofar.niknam@epassi.com.
Company events
Hybrid and flexible working style
Modern working tools
International environment
Benefit package for wellbeing support
Private health support
About the company
Epassi is an innovative fintech company, our purpose is to boost everyday well-being.
We are the market leader in mobile payments for employee benefits in Northern Europe – our solution combines all the benefits into a single mobile app. Epassi’s team is made of highly skilled people from top notch business developers, designers and software engineers to passionate sales, marketing, and customer support professionals. Epassi is awarded by the Financial Times as one of the fastest growing companies in Europe.
Epassi expands outside the Nordics - acquires the UK’s largest health and fitness network Incorpore Ltd , Italian corporate welfare and employee benefits company Eudaimon S.p.A & Exercite, a leading fitness network in Germany & Netherlands.
2007Epassi is founded
2008Launching the Sport & Culture benefits – the first mobile-payable benefits in Europe
2013Launched the commuting benefit.
2014Won the Deloitte Technology Fast 50 programme in Finland.
2015Epassi acquires Min friskvard and expands to Sweden
2016Alipay cooperation accepting payments from Chinese customers
2017Launching the Wellbeing benefit & acquiring Tyky Finland
2018Epassi offers Alipay outside of Finland cooperation with Siirto&Vipps
2019September - Pekka Rantala appointed CEO (former CEO Rovio Entertainment) October - Bregal Milestone Acquired controlling stake in ePassi.
2020January - Epassi and Finnair loyalty program partnership. March - Epassi acquires ActiWay further expanding Swedish presence May - Epassi and Wolt online food delivery partnership
2021Epassi acquires Sodexo BRS Sweden and Eazybreak Oy - cements its position as the Nordic champion for employee benefits
2023Epassi expands outside the Nordics – acquires Incorpore Ltd - UK’s largest health and fitness network with 11 million employee userbase, and Eudaimon S.p.A - leading Italian corporate welfare and employee benefits company.
2024Epassi acquires Exercite, a leading corporate fitness network in Germany and the Netherlands.
Niloofar Niknam | Contact Perso

Please refer the Job description for details