Digital Marketing Manager

at  Essity

Are you passionate about digital marketing, have a strategic mindset and like to execute tasks with quality and speed? In the po sition as Digital Marketing Manager for Libresse & TENA at Essity you will get the oppo rtunity to lead the digital work of strong leading brands within Region North.
Essity is a global leader in personal care. You will be part of a strong and highly motivated marketing team at Essity Consumer Goods Region North, where you will lead the digital marketing activities for Intimate Hygiene with the brands Libresse and TENA. The Consumer Goods business area also include s Baby Care and Tissue with the brands Libero and Lotus.
Libresse and TENA are leading brands in the Nordics and Baltics thanks to their high-quality products, constant innovations, and cutting-edge digital marketing activities. We are looking for a dynamic person who wants to continue driving this successful digital journey with us.

ABOUT THE ROLE

As Digital Marketing Manager for Intimate Hygiene categories you have the overall digital responsibility for Libresse and T ENA in the Nordic and Baltic countries, with the objective of growing market shares and sales to further strengthen the brands. You have a solid overall understanding of the digital landscape to be able to make strategic recommendations for marketing, work with specialized agencies and educate your marketing colleagues. Furthermore, you manage the internal digital interface with stakeholders within Nordic s as well as the Europe an and G lobal teams . This role is based in Gothenburg and reports to the Marketing Manager for Intimate Hygiene R egion North . The position includes travel ing within Europe a few times per year .

You have a deep interest in digital marketing, people, and business. You set clearly defined and ambitious targets, convert plans into actions and prioritize based on value creation . You are self-driven and will initiate and have an analytical and result-oriented mindset. It comes natural ly for you to look for new growth opportunities . You are curious by nature and drive the team forward in a structured way by creating a climate where people are motivated to do their best . You are relationship-oriented and effectively interact with people at all levels of the organization and you encourage collaboration and communication when working in teams.

• University Degree or equivalent within Digital Marketing, Marketing or Business Administration
• At least 5 years of experience within D igital M arketing
• Leadership experience
• Fluent in English and preferably in Swedish, Norwegian or Danish
• Experience from FMCG is a plus
• Experience from Google Analytics and Meta Business Mgr i s a plu