Digital Marketing Manager

at  Fairmont

Company Description
Fairmont St. Andrews encapsulates luxury and this experience begins and ends with our colleagues. Fairmont St Andrews is one of Scotland’s most iconic 5-star luxury hotels and resorts in the home of golf.
Our 213-bedroom property is located on the outskirts of St Andrews, boasting 2 championship golf courses and an award-winning spa and leisure facility. With multiple food and beverage venues on site, including our two AA Rosette Restaurant, St Andrews Clubhouse & Grill - serving the finest Scottish steak and seafood, we are able to offer our guests a world class experience for dining and leisure activities, right here on property.
Within 20 minutes from Leuchars Railway station and 35 minutes from Dundee, we are an easy commute from numerous Scottish destinations.
Job Description
A fantastic opportunity has arisen for a Digital Marketing Manager who is ready to step into the world of Luxury here at Fairmont St Andrews.
Reporting to the Marketing and Communications Manager, the overall scope of the position is to maintain and execute the hotel’s Digital Marketing and E-commerce activities including but not limited to developing strategy, content updates, Social media management, email marketing, display and programmatic campaigns, Metasearch and OTA optimization.

QUALIFICATIONS

• A minimum of 5 years of experience in E-Commerce / Digital Marketing in Hospitality or Retail
• A degree in Hospitality Management or Marketing and Communications
• Strong understanding of current digital marketing concepts, strategy and best practice
• Excellent Presentation and customer relationship skills
• Experience in SEA and SEO
• Innovative approach to work
• Eligible to live and work in the UK
  This is a permament FT position, based onsite in the Hotel.
  Additional Information

• Build Digital yearly plan and budget for the hotel across Direct & Indirect channels
• Contributing to Hotel Strategy, working closely with key stakeholders from Marketing, Sales, Revenue, PR, F&B
• Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct and Indirect)
• Plan and execute all digital marketing activities including but not limited to SEO/SEA, emailing, social media, display, Metasearch and influencers
• Reporting and Analysis of Web Direct and Indirect performance
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Ensure hotel’s presence across key Social platforms relevant to the source markets and social content production
• Handle the CRM and email Marketing with the third party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines
• Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
• Manage Hotel’s online reputation
• Review and monitor hotel’s competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Ensure Accor App visibility and usage uplift across the hotel
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide leadership and perspective for adoption where appropriate