Digital Marketing Manager
at FUTURIS EDUCATION PTE LTD
Singapore, Southeast, Singapore -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 24 Oct, 2024 | USD 7500 Monthly | 26 Jul, 2024 | N/A | Social Media,Communications,Seo,Sem,Automation Tools,Email Marketing,Analytical Skills,Interpersonal Skills,Content Marketing,Ppc | No | No |
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Description:
KEY RESPONSIBILITES
- Supervises and guides the marketing team’s activities while fostering their development.
- Work closely with other marketing teams (e.g., content, communications) to ensure alignment with overall marketing strategies set by the management.
- Customise marketing activities to suit the local market while maintaining consistency with the school’s global brand.
- Develop and manage a marketing calendar, communicating upcoming activities and campaigns to the team to ensure alignment and efficient execution.
- Manage multiple marketing projects simultaneously, overseeing campaigns and activities to ensure they meet objectives and deadlines.
- Monitor the progress and effectiveness of marketing campaigns, events, advertisements, etc., using data analysis to refine strategies and improve performance.
- Oversee lead generation efforts across offline and online channels (e.g., paid media, events, organic referrals), ensuring a seamless user journey from initial interest to admissions team follow-up.
- Analyse the performance of each marketing channel, leveraging data to optimise strategies and maximise ROI.
- Coordinate market research initiatives and gather intelligence on competitors and industry best practices to inform marketing strategies.
- Stay updated with industry trends and competitors’ activities to ensure the school remains competitive and innovative in its marketing approaches.
- Oversees operational activities to achieve performance targets for the marketing team.
- Collaborates closely with the Admissions team to generate and nurture leads.
- Maintains relationships with internal and external partners to stay informed about current business conditions and macroeconomic trends.
MINIMUM REQUIREMENTS
- Bachelor’s degree in Marketing, Communications, or a related field. Master’s degree preferred.
- Proven experience as a Digital Marketing Manager or similar role, with a track record of successfully implementing digital marketing strategies and achieving measurable results.
- Strong understanding of digital marketing channels and techniques, including SEO, SEM, PPC, social media, email marketing, and content marketing.
- Experience with marketing automation tools and CRM systems (e.g., HubSpot, Salesforce, OpenApply).
- Excellent analytical skills and data-driven thinking.
- Strong leadership, communication, and interpersonal skills.
- Ability to multitask and manage multiple projects simultaneously.
- Creative mindset with a keen eye for detail.
- Experience communicating with clients from diverse backgrounds.
Responsibilities:
To strategically plan, execute, and optimise marketing efforts that promote the overall school brand presence in the digital space. To provide leadership and mentoring to the marketing team.
REQUIREMENT SUMMARY
Min:N/AMax:5.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Marketing
Graduate
Marketing communications or a related field
Proficient
1
Singapore, Singapore