Digital Marketing Manager

at  Greybrook

GREYBROOK REALTY PARTNERS

Greybrook Realty Partners is a Toronto-based private equity real estate investment firm that invests and actively manages residential, commercial and mixed-use developments. The firm offers investors the unique opportunity to partner alongside leading North American real estate developers in the development and construction of new real estate assets and value-add projects. Greybrook and its affiliates have invested in over 110 real estate projects in Canada and the United States with an estimated gross development value of CAD $38 billion.

QUALIFICATIONS & EXPERIENCE

• A creative marketing expert with a minimum of 5-7 years’ experience in digital marketing capacity;
• Experience within a financial/investment-oriented firm or a creative agency working with investment oriented or development clients;
• Post-Secondary education required, preferably with a focus in marketing, communications or advertising;
• A dynamic professional who is looking for an opportunity to be a value creator in a fast-paced and high-performance environment;
• Team player, as well as, independent self-starter who proactively seeks opportunities to improve processes and enhanced capabilities;

• Work closely with the Marketing Team to develop, implement and manage the firm’s end-to-end digital presence and capabilities across various channels;
• Oversee organic and paid media strategies and initiatives focused on brand awareness, lead generation and engagement of key audiences;
• Design and implement integrated omni-channel customer journeys across all digital channels and communication platforms;
• Develop and execute a content strategy that leverages various content formals (ie blog posts, white papers, case studies) to educate target audiences and establish firm’s subject matter expertise;
• Lead and manage marketing automation programs for events, webcasts and email campaigns;
• Oversee website management and SEO strategies to optimize page ranking;
• Supervise the development of engaging and visually appealing marketing content across marketing platforms, including social media, digital campaigns and events;
• Ensure the creation and editing of multimedia content, such as graphics, videos, and infographics, meets strategic goals;
• Manage budgets and resources for digital marketing projects and initiatives;
• Produce and analyze regular reporting on digital marketing metrics to drive marketing effectiveness and leverage data-driven insights;
• Collaborate with various business units to develop engaging content that is aligned with key messaging and business objectives;
• Conduct ongoing research into digital trends, identifying new marketing tools to drive better outcomes and stay ahead of industry changes;
• Manage and develop relationships with third party vendors.