Digital Marketing Manager

at  Hairhouse

Hairhouse has an exciting opportunity for a Digital Marketing Manager to join the Marketing Team within our Support Centre based in Doncaster. Reporting to the Head of Marketing & Customer Engagement, the role will be responsible for the digital marketing and social media strategy and activities for Hairhouse with the support of the Digital Marketing team.

• Develop digital marketing strategies across SEM, organic & paid social media (Meta & TikTok), email, SMS, content and influencer marketing in line with the overall marketing strategy
• Develop a robust annual digital marketing & content calendar across all digital channels for Hairhouse and our private label brands, based on our trade calendar and evergreen brand focus
• Management of paid media strategy in collaboration with our partner digital agencies across SEM and paid social, including assessing performance of paid media campaigns regularly and recommending on-going improvements to ROAS and brand awareness
• Develop unique and compelling content to drive engagement amongst existing and new customers across Hairhouse and private label brands, utilizing internal team members, external influencers & content creators
• Work closely with the E-Commerce team to optimise e-commerce platforms, drive traffic and improve conversion
• Deliver performance and digital campaign insights and analysis both on a campaign level and regular monthly reporting on activities across social, eDM, SEM, content activities and paid media
• Management of key external agencies (SEM, Paid Social & Email)
• Mentor Digital Marketing Team with guidance from Head of Marketing & Customer Engagement