Digital Marketing Manager

at  HR TALENT PARTNER

JOB OVERVIEW

• Date Posted: Posted 2 days ago
• Location: Somerset West, Cape Town
• Job Title: Digital Marketing Manager
• Education Level: Diploma
• Job Level: Intermediate
• Minimum Experience: 3 - 5 Years

DIGITAL MARKETING MANAGER REQUIRED IN SOMERSET WEST.

A renowned Manufacturing Engineering company is looking for a “Digital Marketing Manager” to join their team on a full-time permanent basis in the Helderberg Area.
Excellent salary (subject to background and experience) on offer and internal career advancement opportunities.
Position Overview:
Manage the online and digital marketing platforms with the primary objective of optimizing exposure and maximizing the capturing of inbound customers.

Requirements:

• Diploma in Digital Marketing or related field
• Experience in planning, executing, and measuring the effectiveness of a digital market communication mix.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Experience in optimizing landing pages and prospect funnels.
• Experience with multivariate experiments.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, etc.).
• Experience with Excel, Word and PowerPoint (Office 365)
• Working knowledge of WordPress and related website maintenance tools

Recommendations:

• Familiar with financial planning and strategy for marketing campaigns
• Proficiency in marketing research and statistical analysis.
• Experience with CRM tools.

Special requirement(s):

• The candidate may be expected to travel to our overseas offices when the project demands it.

Required Competencies:

• Results orientated
• Tendency to take action
• Focus on the customer’s needs
• Targeted persuasion to achieve goals
• Planning skills
• Critical thinking
• Staying calm
• Decisiveness
• Resilience

Key Performance Areas and Responsibilities:

• Execute the growth strategy.
• Execute the marketing strategy.
• Develop and manage inbound and outbound budgets.
• Manage exposure reach by establishing brand awareness through planning and executing marketing campaigns.
• Manage exposure efficiency by bringing visitors to online content and sharing targeted information.
• Measure exposure reach and efficiency by evaluating end-to-end customer experience, identifying critical exposure and drop-off points, optimizing prospect funnels, and identifying short-term and long-range issues to be addressed.
• Design, build, and maintain a digital media presence.
• Identify new ways of capturing target markets and reporting on channel efficiency.

What we offer:

• The opportunity to work in the fast-growing space industry.
• Niche global market for optical payloads for microsatellites.
• Cutting-edge technology at your fingertips
• A competitive salary
• A friendly working environment

Applying for Position:

• Only open to South African citizens.
• If you are interested in this great career opportunity, please send us your CV with position title as reference.

• Execute the growth strategy.
• Execute the marketing strategy.
• Develop and manage inbound and outbound budgets.
• Manage exposure reach by establishing brand awareness through planning and executing marketing campaigns.
• Manage exposure efficiency by bringing visitors to online content and sharing targeted information.
• Measure exposure reach and efficiency by evaluating end-to-end customer experience, identifying critical exposure and drop-off points, optimizing prospect funnels, and identifying short-term and long-range issues to be addressed.
• Design, build, and maintain a digital media presence.
• Identify new ways of capturing target markets and reporting on channel efficiency