Digital Marketing Manager

at  iClick Media Pte Ltd

JOB DESCRIPTION

• Responsible for developing, implementing & managing pay-per-click media strategies across Search Engines (Google, Bing) and Social Media (Facebook, Instagram, LinkedIn, TikTok, Spotify, Xiaohongshu etc)
• Assume ownership of assigned paid search/social campaigns to ensure the delivery of KPIs.
• Develop marketing campaigns around keywords and targeted demographics, develop ads (text and display network), and ad groups for accounts that will drive traffic to a website and convert them to customers. This includes preparation of marketing proposals.
• Perform daily account management of pay-per-click accounts on search and social media marketing platforms such as Google AdWords, Bing Marketing and Facebook/Instagram Marketing, LinkedIn & TikTok Marketing.
• Able to track and analyze campaign data to identify optimization opportunities in accordance with client goals. This includes the use of Google Tag Manager and Google Analytics.
• Ensure UX/UI best practice is in place and website is optimized for search/social campaign so as to achieve best possible returns for our advertisers
• Provide updates, alerts and monthly/quarterly reports on paid search/social campaigns’ performance to both internal and external stakeholders. This include report presentation to clientele.
• Collaborate with internal stakeholders (Account Manager, Sales, Graphics Team, Web Team, etc) to complement and enhance both clientele support and overall Search/Social performance.
• Experience with leading a team of marketing executives.

REQUIREMENTS

• At least 3-years relevant work experience in Search Engine Marketing (SEM) / Paid Search (PPC) / Social Media Marketing
• Proficient experience with Adwords/Analytics and social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, Xiaohongshu etc)
• Proficient experience with various types of campaigns such as Search, Display, YouTube, Remarketing etc.
• Proven track record in managing numerous clients at varying levels of media spend.
• With Google Adwords, Google Analytics and Facebook Blueprint Certified. Candidates with experience, but not yet obtained certification can be considered.
• Stay up-to-date with PPC/Social Media industry trends and developments.
• In-depth experience with website analytics tools.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.
• Proficiency in Google Sheet, Doc, Slides and MS office softwares.
• Good people/communication (written and oral) skills.
• Analytical, performance-driven and good problem-solving skills.
• Positive attitude, detailed and customer-oriented.
• Able to multitask and has organizational ability.
• Good visualisation and possess a keen eye for detail.
• Maintaining content and graphics as it relates to the campaign.
• Competency in Adobe Creative Suite such as PhotoShop, Illustrator is a plus.

Please refer the Job description for details