Digital Marketing Manager

at  Lamington Group

SKILLS:

Marketing Automation
Expertise in CRM systems
Data Analysis
Content Management
Lead Generation
Project Management
API Integration
Web Dev and Analytics

THE ROLE IN A NUTSHELL

We are seeking an experienced and passionate Digital Marketing Manager to join our dynamic Marketing team. This role is responsible for managing and optimising our marketing technology stack, driving efficiency, and delivering high-impact marketing campaigns through data-driven decisions. The ideal candidate should have a strong understanding of marketing automation, customer relationship management (CRM), analytics tools, and a desire to stay up-to-date with emerging trends in marketing technology.
As a Digital Marketing Manager, you will be responsible for managing and optimising all digital marketing channels in order to grow revenue year on year.

THIS ROLE IS IDEAL FOR SOMEONE WITH PREVIOUS EXPERIENCE WORKING IN SIMILAR ROLES SUCH AS MARKETING AUTOMATION MANAGER, ONLINE MARKETING MANAGER. MARKETING OR DATA ANALYSTS.

At least 5 years experience working in a similar role across various industries
Hands-on experience with marketing automation & CRM systems (e.g., Revinate, Triptease, Mews)
Expert on email marketing best practices
Strong analytical skills and experience with data analysis and reporting tools (e.g., Google Analytics, Piwik, Later.com)
Experience with HTML, CSS, and JavaScript for creating and optimizing landing pages and email templates.
Knowledge of SEO and digital advertising best practices.
Familiarity with marketing attribution models and cross-channel marketing strategies.
Strong project management skills
Excellent communication and presentation skills
Ability to work collaboratively with cross-functional teams