Digital Marketing Manager

at  LEGO

Are you ready for an exciting journey? Become a part of a dynamic and impactful marketing team, responsible for driving our digital marketing agenda.
You’ll be the subject matter expert for Digital Marketing efforts taking the lead on driving the most impactful campaigns!
We’re pleased to share that we offer a hybrid working week arrangement called Best of Both , requiring 3 days in the office/store location and 2 days from home. No relocation assistance is offered for this position.

• To lead the digitalisation for the BU Marketing team in Commercial, Communication, Media Planning and Training areas.
• To input and co-shape as well as locally deploy the regional Digital strategy in collaboration with a diverse set of regional and collaborators across a Digital ecosystem of owned, earned and paid channels.
• Input into budget decisions for digital media channels alongside Brand Manager.
• To be the subject matter expert for local digital marketing activations supporting across the teams, develop local execution plans using globally / regionally developed campaigns;
• To drive content distribution for LEGO owned digital platforms, while looking for the relevant opportunities with partners’ platforms.
• To drive the Digital Marketing measurement & performance analysis against regional Key Performance Indicators and benchmarks.
• To suggest low hanging and scalable digital marketing opportunities for BU countries, i.e. in the area of content distribution.
• Translate regional innovation opportunities and identify incremental local opportunities.