Digital Marketing Manager (Life Sciences)

at  Cancer Research UK

DIGITAL MARKETING MANAGER (LIFE SCIENCES) – MATERNITY COVER

£50,000 - £55,000 plus benefits
Reports to: Head of Growth Marketing (Cancer Tools)
Directorate: Research & Innovation
Contract: 12 month fixed-term contract/Secondment Opportunity
Hours: Full time 35 hours per week
Location: Stratford, London Office-based with high flexibility (1-2 days per week in the office)
Closing date: 06 October 2024 23:55
This vacancy may close earlier if a high volume of applications is received or once a suitable candidate is found, therefore we strongly recommend that you apply early to avoid disappointment. Please let us know if there is anything about the recruitment process that you would like to discuss, in particular if there are any changes or adjustments that would make it easier for you to apply. Please contact recruitment@cancer.org.uk or 020 3469 8400 as soon as possible.
Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.
Recruitment process: Screening call followed by competency based interview
Interview date : 17/18 October 25/28 October Interview

AT CANCER RESEARCH UK, WE EXIST TO BEAT CANCER.

Cancer Research UK are looking for a Digital Marketing Manager, with experience within the life sciences industry to join their CancerTools team.
CancerTools.org , the research tools arm of CRUK, is a non-profit, global community of cancer researchers, academic institutes, and professional societies, with a shared mission to fund and accelerate cancer research. With a history of more than 40 years of managing and providing reagents to both academic and for-profit laboratories around the world, CancerTools.org has been steadfast in its mission of accelerating cancer research by making research tools widely and easily available.
The Digital Marketing Manager will lead a comprehensive digital marketing strategy for the entire marketing lifecycle to researcher audiences, driving brand awareness through generation . Specifically in collaboration with Product Managers and the wider team, you’ll plan and manage digital tactics for improving brand awareness to distinct academic and industry verticals, significantly increasing MQLs for existing product portfolios and planning for new product launches
This is a great opportunity to work with an organisation where you can see the impact of your work for cancer research discovery and patient benefit. The marketing of our capabilities, relevance and the benefits of working with us, for researchers, their institutes and CRUK need to be communicated effectively to ensure we can continue to grow our contribution to CRUK. This role will provide us with the capability to plan, develop and disseminate that message.

WHAT ARE YOU LOOKING FOR?

• Significant experience managing digital channels as part of a wider marketing strategy and operations
• Proven experience in delivering campaigns across the full marketing channel mix in a relevant life sciences industry w/strong digital marketing acumen
• Masters or PhD in a life science field preferred. Alternatively, life sciences graduate with direct experience of working in a similar role in the life sciences industry .
• A confident and effective communicator, including in difficult situations
• A proactive and organised individual, used to prioritising and multitasking, able to plan in advance and execute campaigns efficiently
• Experience in communication of specialist scientific messaging for research scientists.
• Experience working to defined KPIs, Revenue Targets
• Experience of line management/matrix management/coaching or mentoring.
• Relevant experience of managing third party advertisers, agencies and suppliers to drive maximum value from relationships
• Experience of marketing automation (Hubspot preferred), GA4 analytics, HTML and WordPress sites
  *Please note that their may be occasional need to work outside of normal working hours to attend events or conference (circa one every two months)
  Our organisation values are designed to guide all that we do.
  Bold: Act with ambition, courage and determination
  Credible: Act with rigour and professionalism
  Human : Act to have a positive impact on people
  Together: Act inclusively and collaboratively
  We’re looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.
  If you’re interested in applying and excited about working with us but are unsure if you have the right skills and experience we’d still love to hear from you.