Digital Marketing Manager

at  Lloyd Whyte Group Limited

QUALIFICATIONS/EXPERIENCE:

• BA Honours Degree or Level 6 Equivalent in Digital Marketing

KNOWLEDGE, SKILLS AND EXPERIENCE

• Previous experience within a similar role and subsequent knowledge of: pay per click advertising, implementing SEO principles and managing PPC principles
• Awareness of digital marketing platforms & their benefits
• Dependable leader with the ability to encourage and work in a trusted environment

Inspire direct reports through motivational coaching & training

• Basic understanding of HTML, CSS and API integrations
• Experience using data to improve user experience and user interface
• Awareness of marketing theory, with a keen interest in digital marketing theory & practice

ABOUT US

Lloyd & Whyte is a group of businesses which provides insurance and financial services to specialist markets. We offer a variety of roles for talented people who want to join us.
We live by our company values: having fun, being supportive, acting professionally, growing partnerships and curating ambitious thought.

ABOUT YOU

Are you an ambitious, creative professional with people management experience looking for that next step and challenge within your career? Do you have experience in Marketing Communications, enjoy working collaboratively with others, putting your ideas forward and leading a team to ensure deadlines and briefs are met in support of the wider business strategy. If so, this role may be the right one for you!
Job Type: Full-time
Pay: Up to £45,000.00 per year

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Taunton, TA2 6AA: reliably commute or plan to relocate before starting work (preferred)

Application question(s):

• Do you have people management experience and a proven track record of effectively leading a team?

Experience:

• Digital marketing: 3 years (required)

Licence/Certification:

• Degree or CIM Level 6 equivalent marketing qualification (required)

Work Location: In perso

ABOUT THE ROLE

This role will be the ideal challenge for someone with a background in technical website management and development. You will be responsible for managing/improving overall performance of digital marketing activity across Lloyd & Whyte group and in doing so successfully managing multiple websites simultaneously.
The ideal candidate will be able to commute to their Taunton office but the team are open to discussing hybrid working options as well as the opportunity for flexible working arrangements.

KEY RESPONSIBILITIES

• Achieve individual objectives and key performance indicators as set and agreed
• Manage the development of online platforms in line with marketing objectives
• Manage the implementation of tracking and analytics tools to provide MI to business heads/determining success of marketing campaigns
• Maintain the digital plan and distribute work as necessary to team members

Assist with Domain and SSL certificate management

• Oversee and implement actions to improve SEO, onsite and offsite
• Oversee and implement actions to improve PPC performance
• Manage digital integration projects with other platforms and software
• Manage relationships with 3rd party agencies where necessary
• Provide leadership and support to your direct reports through identification of training needs & implementation of coaching & development plans