Digital Marketing Manager (m/w/d)

at  PROGEN Biotechnik GmbH

SOUNDS GOOD SO FAR?

Then send your application and CV via email (personal-marcom@progen.com) directly to Ruth Roschatt, Head of Marketing
including your start date, hours per week, and salary expectations. We are looking forward to your application!

ABOUT US

PROGEN was founded in 1983 in Heidelberg Germany, and today is a global biotech company working with partners in
academia, biotech and pharma. It is our underlying mission, to help progress new therapies safely, quickly and affordably, so
together we can provide solutions to people suffering from poor health and affected by disease every day.
PROGEN is made up of a team of experts within AAV and the life sciences and is partnered with gene therapy experts
worldwide. We are more than just a manufacturer of antibodies, proteins and ELISA kits. We strive to understand what
scientists need, so we can create solutions and ultimately deliver high quality antibody and exclusive AAV products, which
solve research challenges within academia, biotech and pharma, and ensure PROGEN can continue to be a trusted and
reliable partner

Plan, execute, and manage all digital marketing, including website, SEO, advertising and social media
Collaborate with web, SEO and design agencies to manage and develop website presence and user experience
In close collaboration with Product Management team maintain and improve website product and content
webpages and prepare product launch landing pages
Collaborate with SEO agency to manage and develop SEO, Google Analytics and Google AdWords campaigns
Maintain consistent brand messaging across all online channels
Research, track, and analyze consumer behaviors and stay up-to-date on trends
Prepare dashboard reports on the overall performance of various marketing campaigns
Manage and monitor digital campaign budgets