Digital Marketing Manager

at  Oxford Summer Courses

PERMANENT, FULL TIME

We are seeking a Digital Marketing Manager who will bring a dynamic blend of creativity and analytical thinking to a fast-paced team. Your ability to generate innovative ideas while systematically evaluating their effectiveness will be crucial in meeting KPIs for reach, followers, and engagements, ultimately driving conversions to our award-winning summer courses.

ABOUT US

Oxford Summer Courses is part of Bridgemark Education, founded by two school friends and Oxford graduates. Our aim is to help students travel to new places - both physically and academically - exploring paths untrodden through personalised learning.
We are proud to be a certified BCorp, part of a global community of businesses that meet high standards of social and environmental impact. Our CEO also founded and continues to support Universify, an independent charity committed to educational equality

Location: Oxford
Department: Marketing
Start: November 2024
Reports to: Marketing Director
Salary: £33,000 - £38,000 depending on experience
Deadline: 30/10/2024

Main duties include:

• Manage the channel roadmaps to ensure growth in digital maturity and meet KPIs.
• Collaborate with the wider marketing team to develop and execute an omnichannel approach, integrating SEO best practices.
• Create engaging, accurate, and relevant content across various formats and schedule it on social media platforms.
• Test and optimise paid advertising creatives, CTAs, and landing pages, continually improving results and tracking success through metrics such as CTR, CPA, and ROAS.
• Conduct research on target audiences, market trends, new channels, marketing technologies, and competitor activity, contributing insights to the digital marketing strategy.
• Work closely with external PPC and social media agencies to maximise performance across all funnel stages and markets.
• Produce regular reports on campaign activity and performance, regularly monitoring and providing actionable insights on the performance of organic and paid campaigns that drive continuous improvement. to drive continuous improvement.
• Ensure compliance with data privacy regulations, including GDPR, in all digital marketing activities.
• Collaborate with internal stakeholders, including the sales and product teams, to align marketing efforts with business objectives.
• Support evolving business needs in a fast-growing environment, including travel to Cambridge and London sites as required for content capture.