Digital Marketing Manager

at  SharkNinja

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

LOCATION: FRANKFURT AM MAIN (HYBRID)

Within our trade marketing team, we’re looking for an agile, results-driven, detail-oriented digital trade marketer to own the direction and execution of our strategic efforts to increase brand awareness, flawless execution of product content for our retail partners as well as owning digital trade marketing campaigns to drive sales. In addition to experience in digital marketing, the right candidate will possess a growth mindset. They will also be an exceptional communicator with superb interpersonal skills, who can interface with sales and leadership with ease.

HERE ARE SOME EXCITING THINGS YOU WILL DO

• Plan and execute multiplatform digital marketing campaigns aligning with our key account management team and retailers.
• Own our brand messaging strategy and standards and drive execution of flawless product detail pages and other digital marketing activities with our retail partners.
• Plan and run conversion testing and other experiments to generate learnings for different product categories and with different retail partners.
• Be the point of contact for related vendors and agencies, as needed.
• Develop and execute an ongoing content promotion strategy.
• Coordinate GTM content to drive flawless launch execution of new products with our retail partners.
• Develop and execute creative digital retail campaigns for each of our customers in close collaboration with our Category Marketing and Sales team to drive awareness and engagement of consumers with our products.
• Work with the sales team on lead qualification, marketing-to-sales handoff processes, etc.
• Create landing pages and other conversion opportunities like brand pages with our retail partners.
• Ensure the showcasing of our consumer electronics products and communication of key features online (e-retail.com) is in line with our international brand positioning.
• Report on key results and other predetermined KPIs on a regular basis, such as campaign KPIs, uplifts, etc.
• Oversee input for PIM (Product Information Management). Ensure all data is provided and up to date, in line with launch timelines.
• Proactively stay on top of digital marketing trends and news, so as to inform future growth strategies and opportunities.
• Work closely with internal stakeholders of the EMEA Hub and external agencies to ensure optimal digital retail placement of our product portfolio.

YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET

• Lead us to be “RARELY SATISFIED”
• Make things better each day; “PROGRESS OVER PERFECTION”
• Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
• Deliver something great; “WINNING IS A TEAM SPORT”
• Be clear and honest, “COMMUNICATING FOR IMPACT