Digital Marketing Manager, Social Media

at  Applied Systems Canada

Job Overview:
Applied Systems, Inc., the worldwide leader in insurance technology, is currently searching for a Digital Marketing Manager of Social Media to join our Marketing organization. This person will be responsible for managing all content promotion for Applied System’s brands through effective use of social media channels. This role will prioritize enhancing brand awareness and achieving key performance indicators in alignment with marketing objectives.
If you are a creative storyteller, with a flair for writing, a passion for social media and a strategic drive to elevate brand presence, we encourage you to apply for this exciting opportunity at Applied!

WHAT YOU’LL NEED TO SUCCEED

We’re looking for someone who:

• Can work Remotely or Hybrid from an Applied Systems office if located in Chicago, Atlanta or Toronto

Your experience should include some or all of the following:

• 2+ years of experience in B2B/SaaS social media marketing, with a proven track record in managing organic social channels
• Deep understanding of social media platforms, algorithms, content formats, trends and advertising options
• Strong analytical skills and experience using social media analytics tools to measure performance
• Excellent writing and communication skills, with a talent for crafting engaging social media copy
• Proactive and collaborative team player, capable of managing multiple projects simultaneously
• Knowledge of SEO principles and their application to social media content optimization
• Familiarity with graphic design tools and platforms such as Canva, Adobe Express, Adobe Creative Suite, and Figma
• Bachelor’s degree or equivalent work experience in the areas of Marketing, Social Media, or related disciplines
• We proudly support and encourage people with military experience, as well as military spouses, to apply

Additionally, you may have:

• Experience in SaaS influencer marketing or community building

WHO WE ARE

Applied Systems is the leading global provider of cloud-based software that powers the business of insurance. Recognized as a pioneer in insurance automation and the innovation leader, Applied is the world’s largest agency and brokerage management systems provider, serving customers throughout the United States, Canada, the Republic of Ireland, and the United Kingdom. By automating the insurance lifecycle, Applied’s people and products enable millions of people worldwide to safeguard and protect what matters most. For 40 years, Applied Systems has led an industry we helped to create with a mission to continuously improve the business of insurance. From partnerships, acquisitions, and insurance innovation initiatives, Applied has focused on efforts to be the indispensable partner in our industry.

• Develop and execute social media content strategies in line with brand awareness and campaign objectives
• Manage the social media content calendar, including product launches, brand campaigns, and major events
• Craft compelling B2B/SaaS-focused social media copy
• Engage with the community on social media platforms and manage user interactions
• Oversee social media management tools and internal employee social media advocacy tools such as Hootsuite, Sprout Social, Buffer and more.
• Collaborate with internal teams (Field Marketing, Public Relations, Product Marketing, Design, Events, People Team) to align strategies, content creation, and branding
• Monitor campaign effectiveness to derive actionable insights using analytics tools and reporting
• Stay updated on social media trends and advise the team on relevant changes to enhance marketing activities