Digital Marketing Manager

at  SportRX

WHO WE ARE:

We are a dynamic and innovative company dedicated to helping people see better on every adventure. We are expanding our marketing team to elevate customer engagement, drive growth, and ensure retention through strategic digital marketing communications. Our team thrives on creativity, data-driven insights, and a dedication to delivering outstanding customer experiences. Our customers, and the brands we work with like Nike, Oakley and Ray-Ban, love SportRx because of our unparalleled pre -and post-purchase service. We take customer satisfaction so seriously that saying no to a customer requires a supervisor’s approval.
Digital Marketing Manager - Join the SportRx Team!
Are you a digital marketing expert with a passion for sports and premium eyewear? SportRx is looking for a dynamic Digital Marketing Manager to lead our digital strategy and drive high-impact campaigns across paid media channels. You’ll be the driving force behind demand generation for our top-tier sunglass brands like Oakley, Ray-Ban, Maui Jim, and Nike. This consumer marketing role is pivotal in accelerating audience growth, brand awareness, and excitement for our products.

What You’ll Do:

• Strategic Leadership: Collaborate with key stakeholders to design and execute innovative digital marketing campaigns across multiple channels, including social media, search engine marketing, and display advertising.
• Agency Management: Oversee our paid media agencies with a brand-first mindset, ensuring they deliver results that elevate SportRx’s presence in the market.
• Performance Tracking: Utilize tools like Google Analytics and social media platforms to measure campaign performance, offering insights and optimization guidance.
• Budget Management: Allocate and manage the digital marketing budget effectively, ensuring maximum ROI through strategic spend tactics.
• Content Creation: Drive continuous engagement by delivering compelling content tailored to our diverse sports audience.
• Team Leadership: Manage a marketing specialist and an athlete/ambassador lead, guiding them to execute tactics that amplify our brand heat.
• Industry Insight: Stay ahead of the curve with the latest trends, tools, and best practices in digital marketing, ensuring SportRx remains at the forefront of the industry.

What We’re Looking For:

• Experience: Minimum of 5 years in digital marketing management with a proven track record of driving growth. People management experience is preferred.
• Expertise: Strong knowledge of SEO, SEM, social media, email marketing, content marketing, and analytics. Proficiency in tools like Google Analytics, Google Ads, and Facebook Ads Manager is essential.
• Skills: Excellent communication skills, both written and verbal, with the ability to create compelling content and deliver clear presentations. Strong analytical abilities to make data-driven decisions and optimize campaigns.
• Leadership: Ability to manage direct reports effectively, ensuring accountability and maintaining business momentum.
• Project Management: You know how to get teams organized around seasonal marketing initiatives, digital strategies, photo shoots, promotions and events
• Consumer Marketing Focus: A keen eye for consumer wants and behaviors; someone who puts the consumer at the center of every marketing idea, campaign and communication

• Strategic Leadership: Collaborate with key stakeholders to design and execute innovative digital marketing campaigns across multiple channels, including social media, search engine marketing, and display advertising.
• Agency Management: Oversee our paid media agencies with a brand-first mindset, ensuring they deliver results that elevate SportRx’s presence in the market.
• Performance Tracking: Utilize tools like Google Analytics and social media platforms to measure campaign performance, offering insights and optimization guidance.
• Budget Management: Allocate and manage the digital marketing budget effectively, ensuring maximum ROI through strategic spend tactics.
• Content Creation: Drive continuous engagement by delivering compelling content tailored to our diverse sports audience.
• Team Leadership: Manage a marketing specialist and an athlete/ambassador lead, guiding them to execute tactics that amplify our brand heat.
• Industry Insight: Stay ahead of the curve with the latest trends, tools, and best practices in digital marketing, ensuring SportRx remains at the forefront of the industry