Digital Marketing Manager

at  Tesco

About the role
Tesco Ireland is currently seeking a dedicated Digital Marketing Manager to join our ambitious Brand team. This is an outstanding opportunity to influence and build digital and data-driven marketing capabilities within Tesco and its agency partners. You will drive campaigns and always-on activities, delivering results such as increased consumer engagement and brand affinity. Your role will be pivotal in crafting Tesco’s digital future.
At Tesco, we believe in the power of spending more time together, face to face, than apart. So, during your working week, you can expect to spend 60% of your time in one of our office locations or local sites and the rest remotely.

You will be responsible for

• Developing and leading the Master Digital Strategy across all Customer/Marketing/Comms functions.
• Acting as Brand Guardian across all digital activity, ensuring that all outputs strictly adhere to brand guidelines, tone of voice, and brand values.
• Leading projects proactively and independently, encouraging cross-functional collaboration as a subject matter expert.
• Leading a multi-disciplinary Digital Working Group within the wider Customer Team and/or wider business.
• Coordinating all interactions and serving as the main liaison with our digital agency, leading all aspects of their performance.
• Managing the Customer Email Channel and coordinating all brand-driving customer emails.
• Acting as the Digital Innovation Lead, exploring outstanding dynamic digital creative opportunities, and incorporating these into our digital activity and Master Digital Strategy.
• Liaising with Tesco Group to ensure alignment where required and benefit from relevant Group assets or ways of working.
• Supporting and challenging teams and agencies to deliver outstanding creative tailored for channels, tactics, and desired outcomes.

You will need

• Be an expert professional with 5+ years of experience in digital strategy and data-driven marketing within an in-house marketing or agency environment.
• Be a passionate digital expert with a deep understanding of how digital and media work within a CPG business model.
• Show your enthusiasm for brands and creative ideas, bringing them to life for consumers in the digital world and achieving real commercial success.
• Have meticulous attention to detail.
• Possess the vision and ambition to bring the Tesco brand forward in the digital space.
• Be a great teammate with the skills and personality to collaborate effectively with others.
• Apply strong analytical skills, using a data-driven approach for decision-making and optimization. Implement a test-and-learn approach to improve media efficiency and drive cross-channel audience strategies.

About us
Our vision at Tesco is to become every customer’s favourite way to shop, whether they are at home or out on the move. Our core purpose is “Serving our customers, communities and planet a little better every day”. Serving means more than a transactional relationship with our customers. It means acting as a responsible and sustainable business for all stakeholders, for the communities we are part of, and for the planet. Through initiatives like the Tesco Community Fund, our association with Children’s Health Foundation, our partnership with FoodCloud and our Stronger Starts programme, we have supported over 21,000 community groups, raised over €7.5 million for medical equipment, and provided almost 15 million meals nationwide, to those living in food insecurity.
Tesco has operated in the Irish retail market since 1997, and with 170 stores nationwide, we employ over 13,000 people in cities and towns around Ireland, supporting almost 45,000 jobs directly and indirectly. We partner with over 500 Irish suppliers - of which almost three-quarters are small and medium enterprises - which in turn supports almost 13,000 farming families around Ireland. Tesco is the single largest buyer of Irish food and drink in the world, buying €1.6 Billion a year; more than any other single country in the European Union, more than even the USA which you perceive as a massive buyer of Irish food.
We work closely with suppliers across Ireland who are dedicated to making the best products for our customers and this is reflected in the numerous awards our products have won over the years including Blás Na hÉireann, World Steak Challenge and Great Taste Awards.
We are proud to have an inclusive culture at Tesco where everyone truly feels able to be themselves. It is embedded in our values: we treat people how they want to be treated. At Tesco, we not only celebrate diversity, but recognise the value and opportunity it brings. We always want our colleagues to feel they can be themselves at work and we are committed to helping them be at their best.
We have embraced a blended working week – combining office and remote working. Our offices will continue to be where we connect, collaborate and innovate. Please talk to us to about how this can work for you.
We are building an inclusive workplace, a place to actively celebrate the cultures, personalities and preferences of our colleagues – who in turn help to build the success of our business and reflect the diversity of the communities we serve. We’ve taken steps to ensure our stores are places where everyone feels welcome to shop too, with colleagues all trained to support those with a visible or hidden disability through the Sunflower Lanyard programme.
We’re a big business with diverse working patterns and many business areas which means that we can find something that works for you.
Tesco is committed to celebrating diversity and everyone is welcome at Tesco. We’re committed to providing a fully inclusive recruitment process, allowing candidates the opportunity to thrive and inform us of any reasonable adjustments they may require. For further information on the accessibility support we can offer, please click http://roi.tesco-careers.com/accessibility/

HOW CAN I LET TESCO KNOW I NEED ADDITIONAL SUPPORT?

Please let us know you need additional support by emailing tescoireland.recruitment@tesco.ie
This will allow us to understand more about you and how we can best support you through the recruitment process.
What’s in it for you

We offer excellent benefits that help make Tesco a great place to work. These include but aren’t limited to:

• Competitive Salary
• Life Assurance
• Pension Scheme*
• Bonus Scheme*
• Our Virtual GP service provides free and confidential access to an online GP through video GP consultations, and online prescription service for colleagues. The service is also available to families of colleagues who live at the same address for a reduced cost.
• 24/7 access to our Employee Assistance Programme (EAP) for you and family members for in the moment emotional support along with free access to a range of wellbeing services supporting you under our new Wellbeing First approach of Body, Mind and Life.
• Colleague Clubcard offering 10% discount across stores and online, with 15% discount weekends once a month (Friday to Sunday), and 20% off twice a year. There is also 20% off F&F clothing, all year long, these various discounts can be extended to a family member with a 2nd Clubcard available.*
• Annual leave starting at 23 days
• Save As You Earn Scheme*
• Entry requirements and rules of the scheme apply

• Developing and leading the Master Digital Strategy across all Customer/Marketing/Comms functions.
• Acting as Brand Guardian across all digital activity, ensuring that all outputs strictly adhere to brand guidelines, tone of voice, and brand values.
• Leading projects proactively and independently, encouraging cross-functional collaboration as a subject matter expert.
• Leading a multi-disciplinary Digital Working Group within the wider Customer Team and/or wider business.
• Coordinating all interactions and serving as the main liaison with our digital agency, leading all aspects of their performance.
• Managing the Customer Email Channel and coordinating all brand-driving customer emails.
• Acting as the Digital Innovation Lead, exploring outstanding dynamic digital creative opportunities, and incorporating these into our digital activity and Master Digital Strategy.
• Liaising with Tesco Group to ensure alignment where required and benefit from relevant Group assets or ways of working.
• Supporting and challenging teams and agencies to deliver outstanding creative tailored for channels, tactics, and desired outcomes