Digital Marketing Manager

at  TympaHealth

An exciting period of growth means that TympaHealth require a Digital Marketing Manager to help promote the brand and services via digital platforms. This newly created role is key in helping the team succeed and enabling the Company to grow and develop. You will be joining a highly motivated team that is passionate about what they do in a Company that is going from strength to strength. This is an opportunity to make a difference to people’s lives and play a visible role in its success.

YOUR PROFILE

We are looking for a bright, self motivated individual who can think independently and take initiative. You are able to work efficiently with minimal supervision and with effective problem solving skills. Previous experience of health care is not necessary but the ability to quickly grasp and understand a brief will be essential.
You are a highly versatile, energetic individual who is detail and task orientated. You should have an entrepreneurial spirit, be practical with a positive can-do mentality.
You have experience in digital marketing, including social media marketing and SEO. We are looking for candidates who are not only content marketing based, as the role is much more varied and your experience should extend to website management (primarily WordPress), website analytics tools, paid advertising and content marketing.
Candidates with experience in Salesforce will be significantly advantaged as well as experience in CMS programmes and strategy.

Additionally you have:

• a Bachelor’s degree in marketing or other relevant fields;
• experience in a digital marketing or advertising role;
• an understanding of B2B marketing and marketing in a SSL environment;
• a practical and working knowledge of Salesforce;
• conversant with website analytics, social media platforms and digital advertising best practices;
• excellent written and oral communication skills;
• knowledge of the latest digital marketing trends and technologies;
• strong analytical thinking skills; and
• excellent leadership skills and the ability to work as part of a team.

It is advantageous but not essential for you to have:

• a working knowledge of HTML;
• capability in using Adobe suite; and / or
• capability in video and / or photo editing.

The Digital Marketing Manager will work alongside the Head of Marketing to deliver the growth strategy for TympaHealth over the next five years. Predominantly focused on the UK market but also with application into international markets.
As the Company grows, both within the UK and internationally, there will be a significant opportunity to grow your levels of responsibility and autonomy within the role, working towards a higher level of marketing leadership within the department.

The Digital Marketing Manager will plan business to business (B2B) digital marketing campaigns and maintain social media presence across multiple channels. As a dynamic, growth focused SSL business the role will require a broad range of responsibilities and requires a motivated, self-starting individual.
Tasks will commonly cover website development, search engine optimisation (SEO) strategies, email marketing, CRM, online advertising, pay per click and influencer marketing. You will be required to track, measure, improve and report the performance of campaigns.
You will work closely with marketing teams including designers, developers and writers to manage projects under the leadership of the head of marketing. Your work will also include collaboration with affiliate partner programmes in sectors such as Pharmacy, Audiology, Care, the NHS and others.
You will contribute to account based marketing programmes, working as part of a team across the marketing, commercial and product teams within the business.

Main responsibilities include:

• Creating, developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, search engine optimisation (SEO), search engine marketing (SEM) and pay per click (PPC).
• Developing and maintaining brand websites both locally and internationally, creating and maintaining content.
• Building and keeping the brand presence across multiple social media channels.
• Creating, executing and monitoring marketing campaign budgets.
• Collaborating with product and sales teams to improve marketing results.
• Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment.
• Coordinating with the commercial and product teams to identify innovative growth strategies.
• Preparing reports on the performance of marketing campaigns.
• Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels.

You will have a high level of autonomy within this role, although always under the direction of the Head of Marketing as well as other heads of department.
Performance evaluation within this role includes campaign performance and collaboration with internal and external teams.