Digital Marketing Manager

at  University of Warwick

Location
University of Warwick Campus, Coventry
Department
Warwick Business School
Position Type
Fixed Term, Full Time
Duration
Ending 31 July 2025
Salary
£45,585 to £54,395 per annum
About the Role
For informal enquiries, please contact Hannah Reese (Director of Communications and Marketing) at Hannah.reese@wbs.ac.uk.
Warwick Business School (WBS) is looking for an experienced digital marketer with significant knowledge of trends, platforms, tools and content strategy to lead our Digital Marketing team.
You will bring your passion and experience to help us extend and deepen reach and engagement with target audiences globally – supporting student recruitment, and brand and reputation building; ensuring this is audience-focused and sector-leading.
While your specific area of responsibility will be on all things digital – including social media, in-house film production, and web content – you’ll be part of the wider management team with Communications & Marketing. You and your team will also work collaboratively with colleagues across our Programme Marketing; Brand, Design and Communications; and Press and PR teams.
This role is essential in ensuring we achieve our ambitious targets, both short term and towards the 2030 strategy, and must be underpinned by extensive audience insight, technical knowledge, engaging content creation, and monitoring and evaluation.
You’ll have responsibility for a significant budget and for the setting and management of specific campaign budgets within this.
About You

To be considered for this role you’ll need to be able to demonstrate significant experience of:

• Devising and delivering digital communications strategies which help build reputation and positive sentiment
• Managing and motivating a high performing team within a large, complex organisation and driving a digital-first approach
• Planning and delivering effective multi-audience campaigns, including the creation of objectives, audience insight mapping and segmentation, channel and media selection, and the creation of clear metrics and means to evaluate activity
• Content creation which delivers increased engagement and /or audience growth on owned channels and external platforms.
• Experience of crisis communications and pro-actively managing responses via social media.

You’ll also be able to think creatively and to thrive in a fast-paced environment. Although assigned to a particular area, it is essential to work in an integrated way in order to spot and maximise opportunities to grow the WBS brand and achieve engagement and conversions.
Does this sound like you? If so, we’d love to hear from you!
About the Department
Warwick Business School (WBS) is a world-class business school at the heart of a world-class University, challenging assumptions and championing business as a force for good. From the pioneering research we undertake, to the students we help to shape, we are for the Change Makers who will impact the world for the better.
We were the first UK business school to be triple accredited by the major bodies (EQUIS, AMBA, AACSB) and our courses consistently rank highly – view all of our rankings here.
However, we’re more than our rankings and we’re proud to be different. We’re down to earth and approachable, and we want WBS to feel like home to our students, our staff and our alumni community. We look to provide a stimulating and fulfilling work environment for all. One where you will feel supported and encouraged to grow professionally; developing your knowledge, skills, confidence and career.

OUR CORE VALUES

• We challenge, we embrace different perspectives, and we think creatively to build our future.
• We’re open to different perspectives, talking to stakeholders, listening to feedback, embracing change and pushing forward for the better.
• We’re not satisfied with standing still, and never stop looking for ways to improve. Constantly evaluating, we don’t stop when we’ve achieved one thing; we use all of our initiative, drive and resourcefulness to achieve more.
• At a world class university and a globally recognised business school, excellence is a given. There are no half measures at WBS.
  About the University
  Born in the 60s with a mindset of boldness, imagination and collaboration, the University of Warwick is a world-leading research-intensive university with the highest academic and research standards. We’re one of the world’s top universities, ranked 67th in the world and 10th in the UK, with 92% of our research assessed to be ‘world leading or internationally excellent’*.

You’ll be joining a diverse, innovative and globally connected community committed to igniting real world progress. Here at Warwick, we offer you opportunities to follow your ambitions as long as you bring the energy and determination to succeed.

• QS World University Rankings 2024

** Research Excellence Framework 2021
How to Apply

• Devising and delivering digital communications strategies which help build reputation and positive sentiment
• Managing and motivating a high performing team within a large, complex organisation and driving a digital-first approach
• Planning and delivering effective multi-audience campaigns, including the creation of objectives, audience insight mapping and segmentation, channel and media selection, and the creation of clear metrics and means to evaluate activity
• Content creation which delivers increased engagement and /or audience growth on owned channels and external platforms.
• Experience of crisis communications and pro-actively managing responses via social media