Digital Marketing Manager

at  Vitality

ABOUT US

We’re really excited to announce that we have recently been awarded “Top 10 Best Places To Work” in The Sunday Times Awards 2024!
Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.
We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.
Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.

ABOUT THE ROLE

Team – Direct Acquisition - Marketing
Working Pattern - Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week.

TOP 3 SKILLS NEEDED FOR THIS ROLE:

• Knowledge of Google Analytics
• An analytical mindset
• Strong team player

WHAT THIS ROLE IS ALL ABOUT:

The role is part of the Performance Marketing team where you will own digital marketing campaigns to deliver the Vitality UK Direct Sales target.
In this role, you will create and manage impactful marketing campaigns, predominantly across (but not limited to) search, social and display. Using performance marketing best practice you will manage performance and efficiency with agency support. This role will also have full ownership of creative production across all channels, planning media and reporting on performance.

Key Actions

• Using Excel & other reporting tools (looker studio, GA, SA360 & PowerBI) in order to carry out day-to-day job functions.
• Work with the media agency to set up campaigns for Google, Meta, LinkedIn, TikTok and drive our display strategy using best practice.
• Experienced in knowing the levers to pull to increase volume through the funnel and understanding how to challenge an agency for results.
• An always on approach to making improvements and changes to digital campaigns using but not limited to:
• Keyword research
• Audience research
• Creative improvements
• Budget recommendations
• Optimise campaigns in line with performance targets, including
• Bid optimisations (adjusting automated bid strategies and targets)
• Search Query Reporting
• Ad optimisations
• Audience analysis
• Create & own your product specific test roadmap.
• Analyse the data, giving insights into campaign performance and recommend optimisations to deliver to KPIs.
• Support the team in managing campaign budgets throughout the month via collating relevant information and keeping systems up to date.
• Collaborate closely with other marketing teams, digital product, data science and sales teams.
• This role will require you to own and run a creative test and learn program.
• Keep up to date with the latest digital marketing trends.

ESSENTIAL SKILLS NEEDED TO FULFIL THIS ROLE:

• You have experience of planning and executing Google Ads campaigns and a good knowledge of Google Analytics and Google Data Studio.
• Solid understanding of digital marketing tracking and measurement.
• Advanced Microsoft Excel skills – formula / pivot tables / building simple models / dashboards.
• Enjoy working with numbers & an analytical mindset.
• Clarity in presenting data & ideas to others.
• Ability to work as a team, sharing your successes and more importantly failures (we can’t be afraid to make mistakes and share them).
• Proactive attitude.
• Worked in a cross-functional team with other disciplines. For example product managers, developers, data scientists and sales teams.