Digital Marketing Manager

at  Zendesk

Job Description
Zendesk is looking for a Digital Marketing Manager with strong quantitative skills and a proven track record of developing and executing digital campaigns that drive business growth and generate demand. Strong analytical skills, attention to detail, project management, and communication skills are vital to succeed in this role.

REQUIREMENTS

• Minimum 3 years experience in data-driven digital marketing and/or performance marketing (experience in a B2B SaaS company is preferred).
• Hand-on expertise in building and managing paid campaigns across paid social, content syndication, and programmatic display media channels.
• Strong analytical and quantitative skills, focusing on using data and performance metrics to drive decisions.
• Strong verbal and written communication skills with the ability to communicate complex ideas and, more importantly, translate data trends into actions.
• Strong project management skills including effectively balancing multiple priorities and quickly adapting to change.
• Experience leveraging Account-Based Marketing platforms to build paid campaigns designed to reach in-market accounts with relevant messaging and content.
• Proven track record of designing and conducting A/B or multivariable testing and applying learnings to improve campaign effectiveness.
• Bachelor’s degree in marketing, business, or a related field, or equivalent experience.
• Experience with Google Sheets and/or Microsoft Excel

THE INTELLIGENT HEART OF CUSTOMER EXPERIENCE

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. We advocate for digital first customer experiences—and we stick with it in our workplace. Over 5,000 employees worldwide are collaborating from kitchen tables, home offices, coworking spaces, and Zendesk workspaces to make one team.
Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.
Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request

• Build and manage account-based digital media campaigns end-to-end, including audience sizing, budget forecasting, and optimizing to meet KPIs.
• Work with cross-functional teams to build and execute media plans for high-impact projects.
• Work with our design agency to deliver best-in-class ads and landing pages.
• Analyze campaign performance regularly and share insights, takeaways, and recommendations to drive growth for the business.