Digital Marketing Producer (Email & CRM Specialist)

at  Greenpark

THIS IS A 6-12-MONTH FIXED-TERM CONTRACT

This is a hybrid role requiring two days of in-office work per week (Greater Toronto Area).
Digital Marketing Producer (Email & CRM Specialist)
We are looking for a dynamic Digital Marketing Producer for a new Omnichannel squad at Greenpark. This is a dedicated role with the primary objective of maximising traffic and brand awareness for a new content production studio for a pharmaceutical company located in Toronto, Canada.

TECHNICAL SKILLS:

• Experience with digital channels
• Project management understanding and practice
• Email or digital design skills
• Knowledge of usability and accessibility standards, including responsiveness to multiple devices and screen formats, readability, etc.
• HTML, CSS, JS knowledge

• Initial focus is to program emails in html (given copy/layout) or assemble emails using Knak - https://knak.com/ as a primary tool. This will involve the use of proprietary tools for which training will be provided.
• Content management for company’s Canada Email platforms ensuring alignment and coherence across brands
• Working with local brand and cross-functional teams for the layout production and programming of emails and potentially occasional newsletters for healthcare professionals, including simple design and email layout, internal approval and omnichannel tagging Collaborative engagement with the Global Omnichannel Delivery team, Marketing Company Stakeholders, relevant Market
• Innovation and Business Excellence teams and potentially Preferred Partner Suppliers on occasion
• May participate in meetings to help identify potential projects for the brand
• Simple video and image editing and rapid refresh of existing materials: resize, updates, etc. (good to have)
• Demonstrate comprehensive understanding and application of all relevant policies, procedures and operational frameworks.