Digital Marketing Product Executive

at  COINS

JOB DESCRIPTION

Digital Marketing Product Executive- Operations We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what’s important to them. What does Access offer you? We offer a flexible, hybrid working environment where you can balance work and life while maintaining a strong office team-based culture. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career. You will start with 25 days annual leave that increases with your seniority in the company, a private healthcare and life insurance. We pride ourselves on being an organisation that gives back so you’ll also have one charity day allocated to support a cause that matters to you. There are plenty of other perks. Apply to find out more. About you: As our Digital Product Executive, you will be obsessively focussed on the daily performance, creation, management, and optimisation of all digital assets (websites) and channels, in your designated business area/s, to drive high quality prospect / customer conversions through our sales pipeline. In this role you will also work within a cohesive, expert squad consisting of PPC Lead, SEO specialists, Digital Content experts, web leads, marketing subject matter experts, sales development colleagues and report into our Digital Product Owner, maximising return on investment. Day-to-day, you will: • Supporting your designated business area and championing digital best practice in line with the Core Digital Marketing Strategy while driving performance, understanding your targets, and using your commercial and digital experience to achieve them. • Identifying and delivering new opportunities for business growth, optimisation, and performance improvement using data - set social strategy, choosing topic themes and approving content to ensure a high-quality bar, oversee paid marketing budget to optimise our ROAS and maximise pipeline opportunities, contribute across full funnel growth (Paid, Outbound, Organic, etc.) overseeing end-to-end collaborative experiments. • Creation of all appropriate daily performance reporting and weekly/monthly management summaries & design, build and run experiments to measure impact of work converting insights into action. • Work with a multi-disciplinary digital marketing team and external stakeholders, working to challenging targets & develop an in-depth understanding of the customer journey, ensuring we are using the right content and channels to attract, engage and retain users & work with design resources to develop visual assets for the website, ads, and other content like downloadable guides. Your skills and experiences might also include: • Iterative digital delivery & results focus: Strong understanding of digital delivery principles, test-and-learn approaches, prioritization, and maintaining a relentless focus on achieving results. • Data-driven mindset: Confident in working with data, using analytical insights to drive actionable improvements across online channels like Paid Search, Paid Social, SEO, and Referral. • Team management & collaboration: Experienced in managing teams or stakeholders, bringing together diverse contributors to balance business and user needs while maintaining high-quality standards. • Agile experience & education: Thrives in fast-paced environments, balancing speed and quality. Holds a degree or equivalent experience, with SaaS experience as a plus. What are we all about? The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace. At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you’re excited about this role, (even if your previous experience doesn’t align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let’s make a difference together. Love Work. Love Life. Be You

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