Digital Marketing Senior Specialist

at  Vail Resorts Corporate

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!
Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

JOB SUMMARY:

Join the Digital Experience team as a Senior Specialist with specialized focus on supporting the digital content and ecommerce strategy for our Epic Pass business.
This is an exciting opportunity to join a dynamic team that drives guest experience and ecommerce initiatives across our Epic Pass and resort websites. An ideal fit for this role would be a data-driven, guest-centric marketer who is passionate about digital innovation and delivering an exceptional experience in line with Vail Resorts’ mission.

JOB QUALIFICATIONS:

• 1-3 years of experience in a similar position (marketing, e-commerce, app, or other website marketing).
• Bachelor’s degree in related field (Business, Marketing, Computer Science, Management Information Systems) preferred.
• Experience working with content management systems like Sitecore, ContentStack, Umbraco, WordPress, etc.
• Experience utilizing data analytics tools including Adobe Analytics, Mouseflow, Google Analytics, etc.
• Excellent communication skills, including experience presenting and leading meetings.
• Experience problem solving with stakeholders outside immediate team and explaining technical issues in business terms.
• Experience prioritizing multiple tasks concurrently based on larger goals.
  The expected Total Compensation for this role is $50,000 - $60,000. Individual compensation decisions are based on a variety of factors.

RESPONSIBILITIES:

• Execute content and functional web changes to support branded content and SEO initiatives, site and feature enhancements, personalization, and digital A/B tests.
• Support ecommerce product enablement through the planning, configuration and testing, and launch of pass products in line with digital strategies.
• Optimize content using data through the analysis of user behavior and performance using analytics reporting tools.
• Collaborate with IT and business partners on new platform functionality, improvements, best practices, and break fixes.
• Triage and troubleshoot website and app bugs to support content editors, A/B testing, and new feature launches; requires occasional on-call support.
• Maintain best practices and documentation resources to be used by digital marketers, IT, and other project stakeholders.

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plan