Digital Marketing & SEO Specialist (Contract, Hybrid)

at  Plexus International

QUALIFICATIONS

• Proven expertise in SEO (technical and content), digital marketing, and user experience optimization.
• Working knowledge of web analytics, website design tools, and optimization tools: Google Analytics, Search Console, Google Tag Manager, RankmathSEO, WordPres
• On-page expertise: on-page keyword optimization, heading structure, conversion rate optimization, UI/UX structure, and an understanding of the user journey.
• Custom lead/key event tracking skills within Google Analytics and Google Tag Manager
• Must be able to write and speak clearly and effectively and present your ideas in an organized and actionable manner to both clients & internal teams.
• Strong understanding of user journey mapping and website usability best practices.
• Excellent problem-solving and project management skills.
• Self-motivated with the ability to work independently in a hybrid environment.
  Job Type: Contract
  Pay: $50.00 - $70.00 per hour
  Expected hours: 20 per week

Benefits:

• Flexible schedule

Schedule:

• Choose your own hours

Work Location: Hybrid remote in Minneapolis, MN 5541

ABOUT THE ROLE

We are seeking a results-driven Digital Marketing & SEO Specialist to join our team on a temporary contract basis. This hybrid role will primarily be remote, with occasional in-office requirements when key team members are in town.

The primary focus of this role will be to:

• Improve website SEO (both technical and content).
• Increase attribution accuracy.
• Enhance the overall user journey and experience on our website and ad postings.

This is a temporary contract position with the potential for extension based on performance and business needs.

KEY RESPONSIBILITIES

• Conduct a full audit of website SEO performance (technical and content).
• Develop and execute strategies to improve website attribution and tracking.
• Enhance the user journey and experience across the website and ad postings to optimize engagement.
• Collaborate with cross-functional teams to ensure goals align with brand strategy and objectives.
  Deliver measurable results aligned with business objectives.