Digital Marketing & Social Media Manager, Forte Belanger

at  Continental Services

POSITION OVERVIEW:

• Plan, execute, and manage all digital marketing for Forte Belanger’s, including SEO, SEM, email marketing, and social media
• Establish and execute digital marketing to distribute content and drive leads for our Forte Belanger’s property
• Work with internal resources and external vendors to maintain Forte Belangers’s digital presence
• Maintain consistent brand messaging across all social channels
• Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience
• Create and maintain an editorial calendar to deliver targeted content.

REQUIREMENTS:

• 3+ years managing social media platforms
• Photography background with a discerning eye
• Adept at social media management through Hootsuite, Sprout or similar programs
• Solution-oriented with strong critical and conceptual thinking
• Self-starter who can work independently on several projects simultaneously, and can contribute to functional areas of the business
• Exceptional problem solving skills with the ability to analyze and interpret marketing programs, contracts, financial reports, technical and operational data
• Ability to translate technical knowledge and the requirements into clear and concise communications for a diverse range of stakeholders both internal and external.
• Adept at identifying and resolving problems timely and effectively
• Strong written and verbal communication skills.
• Willingness to accept work assignments that could require additional training
• Adaptable to changes in priorities, assignments, environment, process and methods while maintaining a positive attitude and enthusiasm with all team members
• Personal values align with the company’s values and culture.
• Handle confidential information from customers and vendors with due care and proper ethical consideration.
• Proficient in Microsoft Outlook, Excel, Word and PowerPoint
• Paid social media advertising and Google Analytics experience preferred
• Bachelor’s degree in Marketing, Communications, English or related field strongly preferred
  The duties of this position may change from time to time. Continental reserves the right to add or delete duties and responsibilities at the discretion of Continental or its managers. This job description is intended to describe the general level of work being performed. It’s not intended to be all inclusive.
  Continental is proud to be an Equal Opportunity Employer.

ABOUT CONTINENTAL SERVICES

The Great Lakes Food & Beverage Leader
Founded in 1989, Continental has grown from an office coffee and vending specialist to consistently ranking as one of the top events and contract dining and refreshment providers in the nation.
Guided by industry leaders and powered by the largest collection of culinary talent in the Midwest, our award-winning team has a tireless commitment to high quality, innovative culinary offerings and unparalleled client and guest services.
Our singular mission is to delight our guests, every meal, every day.
It’s no secret that food brings us together. A cup of coffee is a chance to meet someone new. A meal is an opportunity to collaborate. At Continental, developing experiences that connect people is at the heart of everything we do.
Discover first-hand the passion of a full-service team committed to your vision and customizing services to support it.
Micro-Markets • Food Delivery • Full-Service Dining • Innovative Vending • Office Coffee & Water • Pantry Services • Barista Bars • Catering • Premier Events
Looking to grow your career on your terms? Get to know us more.
We Are Curious.
Bold, original thinking, and an innate curiosity for what’s new and next drives us to shake things up and create remarkable experiences.
We Dream Big.
We embrace the unknown and adventures big and small, individually and collectively. By being proactive and continuously striving for more, we continue to grow personally and professionally. And we’re not afraid to dig into a challenge.
We Champion Each Other.
Collaboration, teamwork, and trust aren’t just buzzwords to us—they truly define our culture.
We do more than just dish up great meals. Continental creates memorable experiences every day at our markets, corporate cafés, premier events and more. If hospitality is in your DNA, if you’re passionate about making difference, if you’re eager to roll up your sleeves and be part of a team, we’re looking for you

RESPONSIBILITIES:

• Management & Creation of Marketing Collateral, Tools, & Platforms:
  o Collaborate with sales and marketing leadership to develop channel marketing strategies aligned with overall business goals and objectives.
  o Optimize lead capture mechanisms and improve lead nurturing campaigns.
  o Create and coordinate high-impact social media and digital content that’s trend-right, brand-authentic and expands Forte Belangers’ reach
  o Devise and implement content strategies tailored to social channels, including Facebook, Instagram, LinkedIn, and Youtube
  o Lead content for Forte Belangers’ websites and marketing materials
  o Collaborate with the Events Team on campaigns to drive engagement and leads
  o Manage and monitor social media operations for Forte Belangers and partner with the Events team to respond to clients and guests
  o Develop and customize marketing collateral, sales tools, and promotional materials for channel partners to effectively market and sell our products or services.
  o Provide training and support to channel partners on how to use marketing assets and tools to drive customer engagement and sales.
  o Plan and execute co-branded marketing campaigns and promotions with channel partners to drive awareness, lead generation, and customer acquisition.
  o Collaborate with internal teams and external vendors to develop campaign assets, messaging, and creative elements that resonate with target audiences.
  o Tools/Platforms to own/interact with:
  § Smartsheets (Project intake requests & proposal/presentation workflow)
  § ZiFlow (Manage platform contract & license management)
  § Brandfolder
  § BaseCamp3
  § Google Ads + Analytics (shared ownership & understanding in partnership with “Marketing Support Sub-Contractor)
  § Salesforce/Pardot
  § ZoomInfo/Engage
  § ChatBot
  § WordPress
  § Unbounce

§ Adobe Creative Suite

• Providing Marketing Support and Guidance:

o Serve as the primary point of contact for channel partners regarding marketing support, resources, and guidance.
o Oversee (primary point-of-contact) for any Forte Belanger’s sales support project requests that are submitted via Smartsheets.

o Offer strategic advice, best practices, and marketing expertise to help partners effectively market and sell our offerings.

• Performance Monitoring and Analysis:

o Track and analyze the effectiveness of channel marketing initiatives, including campaign performance, lead generation, and partner engagement.
o Use data insights to identify trends, opportunities, and areas for optimization, and make recommendations to enhance marketing effectiveness and ROI.
o Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaign

o Preparation of weekly, monthly, and annual reports/trends

• Conversion Optimization:

o Collaborate with sales, marketing, and sales ops teams to optimize the customer journey and enhance conversion rates at each stage of the funnel.

o Implement A/B testing, experimentation, and optimization techniques to continuously improve conversion metrics and drive efficiency.

• Supporting the goal of meeting (exceeding) sales goals for Forte Belanger’s through:

o Developing strategy to guide clients toward the appropriate New Business model that best fits their needs
o Generating Leads and nurturing existing client relationships
o Maintaining a thorough view of the competitive and opportunity landscape
o Provide thought leadership and marketing support based on competitive and opportunity landscape
o Organizing and managing all Contracted Services proposals