Digital Marketing Spec.

at  Osmows

QUALIFICATIONS:

• 1+ years of experience in PPC (Meta, Google Ads, etc.), preferably in the foodservice or restaurant industry.
• Ideal candidate can work independently and manage projects/workloads based on timelines.
• 1-3 years of design experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or Canva.
• Proficiency in using analytics tools like Google Analytics to measure and optimize campaign performance.
• Solid understanding of SEO principles and best practices.
• Strong project management and organizational skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• French language skills are an asset.

PREFERRED SKILLS:

• Experience with content management systems (CMS) like WordPress.
• Familiarity with email marketing platforms such as Mailchimp or Klaviyo.
• Experience with local SEO strategies to enhance the visibility of individual restaurant locations.
• Motion graphics experience for creating engaging digital content.
• Working Conditions and Physical Capabilities
• Almost always work indoors. May on rare occasions work outdoors.
• Often share office space with other workers.
• May required to travel occasionally
  We thank all applicants for their interest in exploring employment opportunities with us, however due to the high volume of applications that we receive, we are unable to respond to queries individually and only those selected for an interview will be contacted. No phone calls or agencies please.
  We will provide accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodations, please inform our Human Resources department of the nature of accommodations that you may require, to ensure your equal participation.
  Salary will be based on qualifications, skills & experience.

• Develop, implement, and manage PPC campaigns across Google Ads, Facebook, Instagram, and other platforms to drive local restaurant traffic and sales.
• Monitor and analyze campaign performance, adjusting strategies and budgets to maximize ROI.
• Collaborate with the marketing team to create and execute effective social media strategies, focusing on local restaurant promotions and brand engagement.
• Design, create, and edit compelling graphics, videos, and motion graphics for digital marketing campaigns, including social media, display ads, and email marketing.
• Create and manage digital assets for Osmow’s online ordering platform and mobile app to ensure consistency in branding and messaging.
• Conduct keyword research and stay up-to-date with the latest PPC, digital marketing, and video editing trends to enhance campaign effectiveness.
• Track, analyze, and report on key performance metrics, making recommendations for continuous improvement.
• Assist in the creation and management of email marketing campaigns, including segmentation and content development.
• Support the development of SEO strategies to improve website traffic and search rankings.
• Communicate with franchisees to align digital strategies with local restaurant goals and promotions.
• Perform other related duties as needed.