Digital Marketing Specialist - 12 months contract (Marketing)

at  The Globe and Mail

COMPANY OVERVIEW:

The Globe and Mail is a national icon and one of Canada’s most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we’ve garnered international acclaim for our data visualization, design, and creative storytelling.
We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees’ growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.
No matter your position at The Globe, you’ll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.

POSITION OVERVIEW:

The Digital Marketing Specialist works within The Globe’s marketing department to drive direct engagement with The Globe’s products and journalists, with a focus on events, editorial newsletters, podcasts, and courses. They are experienced in marketing communication and capable of designing and executing campaigns across multiple channels, including social, email and globeandmail.com. This is a great opportunity for a marketing professional who is eager to experiment, learn and iterate while adopting emerging technologies and disciplined in their approach. If you have a passion for creating marketing communications that convert and enjoy working collaboratively in a fast-paced environment, we want to hear from you.

QUALIFICATIONS:

• Post-secondary degree in Marketing, Communications or Business, or a digital marketing certificate with 5-7 years’ experience in omnichannel marketing
• A solid understanding of digital marketing principles, including audience segmentation and targeting, multi-channel presence with a focus on email, search, and social) and campaign management
• Proven experience optimizing marketing campaigns and lead nurturing
• Familiarity with marketing automation platforms, including proven experience of activating campaigns against key segments across multiple marketing channels
• Experience with web-based analytics tools
• Excellent written and verbal communication skills and the ability to collaborate effectively with cross-functional teams
• Data-driven decision-making capabilities
• Knowledge of CRM systems, and all consent management practices, including CASL and PIPEDA and GDPRI
• Experience with Adobe Experience Manager and/or web standards and technologies (i.e. HTML, Java, CSS, video and image formats) is an asset

VACCINATION POLICY:

All offers of employment with The Globe and Mail are conditional upon the candidate being Fully Vaccinated. To be Fully Vaccinated is defined as someone who has received the full series of a vaccine or a combination of vaccines accepted by the Government of Canada (currently Pfizer, Moderna, AstraZeneca, Janssen) and has received the last dose at least 14 days prior to their start date. To prove they are Fully Vaccinated, all new hires will be required to provide evidence by emailing a copy of their vaccine dose administration receipt(s) to Human Resources prior to their start date. Those seeking exemption based on one or more of the protected grounds in the Human Rights Code will need to provide their request for accommodation to Human Resources for approval. If the accommodation request is not approved and the candidate is not Fully Vaccinated, any offer of employment will be revoked.

The Digital Marketing Specialist leverages data-driven insights and their experience in marketing innovation to drive engagement with The Globe’s editorial newsletters, courses, events and podcasts. On any given day you will be:

• Planning, developing and executing automated digital marketing campaigns to promote and drive engagement with The Globe’s editorial newsletters, events, podcasts and online courses
• Briefing The Globe’s internal CEM team and external creative agency to design campaigns and deliver personalized marketing communications to targeted audience segments
• Working collaboratively with key stakeholders in The Globe’s UX, analytics and sales teams to track and optimize the customer journey and onsite experience
• Engaging The Globe’s legal team to meet privacy and security requirements and maintain brand standards
• Assessing performance metrics on all digital platforms against goals, preparing campaign and impact performance summaries and providing recommendations for continual improvement based on results

The Digital Marketing Specialist leverages data-driven insights and their experience in marketing innovation to drive engagement with The Globe’s editorial newsletters, courses, events and podcasts. On any given day you will be:

• Planning, developing and executing automated digital marketing campaigns to promote and drive engagement with The Globe’s editorial newsletters, events, podcasts and online courses
• Briefing The Globe’s internal CEM team and external creative agency to design campaigns and deliver personalized marketing communications to targeted audience segments
• Working collaboratively with key stakeholders in The Globe’s UX, analytics and sales teams to track and optimize the customer journey and onsite experience
• Engaging The Globe’s legal team to meet privacy and security requirements and maintain brand standards
• Assessing performance metrics on all digital platforms against goals, preparing campaign and impact performance summaries and providing recommendations for continual improvement based on results.