Digital Marketing Specialist

at  247 Labs Inc

247Labs is a leading software development company headquartered in Toronto, Canada. We specialize in providing custom software solutions, mobile app development, web development, and digital transformation services to clients across various industries. Our team of experienced professionals is dedicated to delivering innovative, high-quality solutions that drive business growth and exceed client expectations.

• Toronto, Canada (Remote work option available)

POSITION OVERVIEW:

We are looking for an experienced and data-driven Digital Marketing Specialist to take charge of our digital marketing strategy and execution. As the main marketer on our team, you will be responsible for building our online presence, engaging our audience, and driving leads across digital channels. You should have a strong understanding of data tracking, analytics, and experience working with CRM platforms, specifically HubSpot. This is a paid, remote position with opportunities for growth and impact.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3+ years of digital marketing experience, with proven experience in data analysis, content creation, and social media engagement.
• Proficiency with CRM platforms, especially HubSpot, and an understanding of marketing automation.
• Strong analytical skills with a proven ability to interpret data and adjust strategies accordingly.
• Experience in creating and managing engaging LinkedIn and social media campaigns.
• Excellent written and verbal communication skills with a talent for creating engaging digital content.
• Knowledge of SEO, SEM, PPC, and other online advertising techniques is a plus.

• Develop and Execute Digital Marketing Strategies:
• Plan, create, and manage engaging content across LinkedIn, social media channels, and our blog to drive brand awareness and lead generation.
• Craft and execute email marketing campaigns, newsletters, and other digital content to reach target audiences.
• Content Creation and Management:
• Write and optimize blog posts, banners, social media posts, and LinkedIn content that reflects 247Labs’ brand and engages the audience.
• Manage the content calendar, ensuring timely, consistent posting and monitoring content performance.
• Data Tracking and Analysis:
• Use analytics tools to track website traffic, engagement, conversion rates, and other key metrics.
• Regularly report on digital marketing performance, making data-driven adjustments to improve campaign effectiveness.
• CRM Management (HubSpot):
• Use HubSpot to manage and track marketing leads and customer interactions, ensuring data accuracy and segmentation for targeted campaigns.
• Set up automated marketing workflows, track CRM metrics, and refine approaches based on performance.
• Social Media Engagement and Growth:
• Develop and manage LinkedIn and social media marketing strategies, identifying and engaging with key communities and potential customers.
• Create compelling visuals, graphics, and banners for social media to promote 247Labs’ brand and services.